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AZTV Daily Mix - Dr. Serin's Tips to combat Sleep deprivation

PBS Cronkite News - Feature on TouchPoints

3TV - Stress Can Make you Sick

AZTV Daily Mix - Stress Awareness Month

North Valley Magazine - Not So Obvious Signs Your Child May Be Gifted

North Valley Magazine - Signs your Child May be Gifted - By Dr. Amy Serin

You may have heard “Every child is gifted in their own way,” — although certainly every child is special — this saying no longer holds up any more than saying “every child is tall in their own way.” When we measure giftedness, some children score higher in domains like abstract reasoning and mental control than others.  Children who test in the top 1-10 percentile (depending on whose definition of giftedness is being considered) are gifted.

It is important to identify gifted children who may need specialized education and differential parenting to account for their differences.  And while private IQ testing can make the determination, here are some other not so obvious signs your child may be gifted.

  1. They can exhaust you with questions

Show me a child who absorbs concepts like a sponge and asks a million questions about it and I’ll show you a parent who is exhausted at the end of the day!  Many gifted children integrate concepts and show incessant curiosity.  One 7-year-old gifted child watched a video on Bangladeshi children walking over bridges to get to school and said: “well at least they don’t have to travel on that treacherous road that’s in Bangladesh to get there.”  This was followed by about 30 questions about the road conditions in the country in general, and what the school might actually be like.

  1. In earlier grades, they may not start off knowing more, but they don’t need as much repetition to learn

Kids whose parents emphasized early learning might appear gifted in early grades, but these differences may be a factor of exposure and may wash out over time.  If a kindergartener starts school knowing a lot of math facts, I’m not going to assume that child is gifted. It’s the abstract reasoning that is the key.  Observe the children who say “yeah, I got it” or “yeah, I know” when they’ve learned something and don’t need repetition that other children need to retain it.  Making gifted children show their work or copy things over and over to learn when they’ve already mastered a concept is tedious and often unnecessary, and teachers should consider not wasting their time on repetition after they master a concept, which is often faster than you might think.

  1. They might have terrible executive functions

There are many reasons kids might be messy, hyperactive, or poor at planning and organizing tasks.  However, there is some evidence that gifted children’s brains mature at a different pace than others and they may have poorer executive functions until around age 13.  So if a child seems smart but is disorganized, don’t assume that means they aren’t gifted. The opposite may be true.

While school testing attempts to identify giftedness, these tests only correlate to the actual IQ tests. So if you think your child might be gifted, seeking private testing from a licensed neuropsychologist may give you a more definitive answer.

By: Dr. Amy Serin, Neuropsychologist & Co-Founder of The Touchpoint Solution

Techy Agent - The wearable that reduces stress

Arizona Health & Living feature - Cool Finds Product Guide - TouchPoints

FOX 5 DC - Life Hacks for Busy Parents with Amanda Mushro

Crain’s Phoenix - If I knew then…

Crain's Phoenix - If I Knew Then - By Sean Kennedy

Background:  

Scottsdale, Ariz.-based The TouchPoint Solution is the creator of TouchPoint Devices, a noninvasive wearable that uses patent-pending neuroscience to relieve stress. TouchPoint Devices' BLAST technology has been successful in treating PTSD and other anxiety-related conditions.

The Mistake:

One of the biggest mistakes I made was when I was younger and working in the hospitality industry: When meeting with prospective clients, I was insecure about the fact that I was a woman and that I owned a company.

So, I often took male managers to franchise meetings and to negotiations with large tour company clients because of the stigma that came with being a woman. 

At that time it was – and to a certain degree still is – a man’s industry. So, I wanted to try and make our company fit in better. I was worried that being a woman would jeopardize our success.

Being a women-owned company is actually our strength.

The Lesson: 

Thinking forward, what I realize now is that being a woman – especially now, with The TouchPoint Solution being a women-owned company – is actually our strength. 

In such a male-dominated industry, such as manufacturing and tech with TouchPoint Devices, I’m sure men are surprised to see a woman. But I think that the atmosphere has changed, and it’s something that we now highlight. 

My business partner and I are leading our company with purpose, passion and a strong focus on ethical principles. We go into every business meeting with confidence and a sense of pride that we are a women-owned business.

Follow The TouchPoint Solution on Twitter at @IloveTouchPoint.

Photo courtesy of Vicki Mayo

 

Do you have a good story you’d like to share, or know someone we should feature? Email nryan@crain.com.

And be sure to sign up for your local newsletter from Crain's Phoenix.

Swaay - TouchPoint Founders On Entrepreneurial Success And Stress Relief

Swaay - TouchPoint Founders On Entrepreneurial Success And Stress Relief - By Amy Corcoran

TouchPoints are a non-invasive, wearable device that uses patent-pending neuroscience technology called BLAST (bilateral alternating stimulation-tactile) to not only relieve stress and anxiety, but also improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. Recent studies have found that TouchPoints can actually reduce stress by 74% in just 30 seconds, which is something that many women – entrepreneurs, execs and moms alike – can most definitely use.

They were created by Neuropsychologist Dr. Amy Serin and CEO and Child Advocate Vicki Mayo as the first product launched through their company The TouchPoint Solution.

Mayo has just participated and won the Live Pitch Competition hosted by Project Entrepreneur underwritten by UBS and the Rent the Runway Foundation. Over 600 women and their businesses applied. 200 were invited to the Weekend Intensive this past weekend in NYC. From there 12 were chosen to be part of the live pitch competition with a chance to compete for $10,000 and a spot in the Rent The Runway NY based Accelerator program in June.

1. How did you find yourself in the health field?

Amy:After spending several years in business development for Fortune 500 companies and internet start-ups such as Black and Decker, WebMD, and The Patent and License Exchange, I left to pursue my doctorate in Neuropsychology so I could focus on healing others.  I was always fascinated by neuroscience and psychology and wanted to pursue both within the context of helping others be their best selves.

Vicki: I am an entrepreneur and a philanthropist. When Dr. Serin and I had an “aha!” mommy moment on how to help our children, it laid the foundation for creating The TouchPoint Solution and ultimately TouchPoints that allow us to help thousands of people that struggle with stress and anxiety.

2. Please tell me where the idea for TouchPoints came from. What does the product do exactly?

Vicki: Amy (Dr. Serin) and I have been friends for a number of years. One day we were chatting and I shared my struggles with my daughter’s night terrors. Amy shared a new technology she was working on (which later became the TouchPoints). We tried it on my daughter and lo and behold she was able to sleep. I tried it on my husband and he too slept better; I tried it on myself before big public speaking engagements. It’s as if we had been given an amazing gift! I was sold. Being an entrepreneur I knew this was too powerful to not share with the world. Amy and I decided to launch The TouchPoint Solution on the premise of making this technology affordable and accessible to the masses. This premise is also the background behind our scholarship program. Our goal is to give away one set of TouchPoints for every two we sell. You can apply for a financial need based scholarship on our website. 

Vicki Mayo
3. What was your first step when you decided to launch a business? 

Vicki: Once we set up our legal structure and operating agreement, I hired engineers to build the first prototypes. The day we held the first pair of TouchPoints (May 2016) was surreal! The next five months were a blur of refining the prototypes, developing an app, branding and creating a logo and name, setting up a Kickstarter crowdfunding campaign, and setting up an e-commerce platform.

4. A lot of women avoid health/tech, do you have any thoughts as to why?

Amy: I think traditionally in male-dominated businesses, women might feel intimidated and may shy away from pursuing goals in these industries. Honestly I didn’t even think of TouchPoints as a tech business in the beginning because I was so focused on the profound and immediate effects and what that could mean on a global scale in terms of stress relief and improved productivity. 

5. Have you encountered any issues in this field as a woman?

Amy: I think there is still bias towards men seeming more credible and as a woman there are always additional rites of passage to go through in terms of proving yourself. I’ve had many situations where if I’m with a male trainee, a third party will refer to him as the doctor and assume that I am an assistant. I’ve encountered situations where the business or scientific goals for a meeting turned out the other party being interested in pursuing a personal relationship and attempting to cross professional boundaries. I actually feel that neuropsychology and neuroscience are good fields for women and I have not felt the glass ceiling effect in this field that I felt everyday in my past career in business development.

6. Your sales numbers are impressive. To what do you attribute the fast success of your products?

Vicki: TouchPoints aren’t just about the newest and latest wearable. It’s about giving people a lifestyle tool. When you empower someone to change the story of their life, that’s a powerful thing. The far reaching effects of TouchPoints spoke for themselves. With limited product out, people were #PairingAndSharing their TouchPoints. We had numerous videos and posts go viral throughout our launch. It’s a snowball effect. Someone tries TouchPoints and loves it and they tell 10 of their friends who tell another 10 friends and before you know it we are reaching over 100,000 people per day.

7. You plan to be a $6 million company in 2017, how are you planning to do this?

Vicki: As a mentioned, we are relying heavily on word of mouth or “share of post.” TouchPoints work and as soon as people try them they feel it for themselves. We stay quite active on Social Media and we plan to continue sharing success stories.

Dr. Amy Serin
8. How do you plan to evolve the business? Where do you see it going in the next 2-3 years?

Vicki: Well it’s kind of a secret, but we have a new product launching in the next two weeks. It’s called TouchPoints Basic and it was created in response to hundreds of comments we received from people asking for a version of TouchPoints that could be used in remote areas or areas where phones/tablets were not allowed. TouchPoints Basic will be available in fun, cool colors and will offer two to three of our most used frequencies. More information can be found on our website.

9. Can you speak to the health/tech issue in today’s society? What are the biggest issues affecting women today?

Amy:I think that health tech is evolving rapidly and I think the issues of functionality and impact are important. You want to maximize impact without being invasive. There are some implant devices that require surgery that I’m not sure yield a better result than non-invasive approaches, for example. And I can see how consumers would be confused when looking at all the health/tech options because it is such a big, evolving space. The science can be overwhelming and difficult to understand so it may be hard to tease out what the real results of a product will be and how invasive it really is. I think the biggest issue affecting women who are looking to invest in health/tech products are teasing out which products are effective and how they can improve their lives. Women are amazing multi-taskers and are the glue that holds families and societies together. They need solutions to help them live in today’s world without adding more to their already busy schedules and we think TouchPoints can be a part of their overall strategy for living into their best lives.

10. How do you market your product? Is it more difficult in the health field? 

Vicki: TouchPoints is a lifestyle product, not a medical device and it is not intended to cure or treat illness or medical conditions. TouchPoints help with self-regulation. They alter the body’s stress response which helps with focus and can improve performance. We have users that tell us their sleep is better and parents tell us their children focus while doing their homework to name a few.

11. Overall, what was your biggest learning throughout your business journey?

Amy: For me, the biggest learning was how impactful social media is. There are positives and negatives to this. One positive is that businesses have to have integrity and be transparent because any problems can be broadcast immediately. This means businesses that are doing the right thing can be nimble and make immediate improvements based on feedback. The flip side is that anyone can say anything and uninformed opinions can create a false impression. I’d love to see the social media feed when scientists throughout history introduced any paradigm change, which is what we are doing. The real-time scrutiny and skepticism eventually washes out with time but in the meantime there’s a lot of misinformation that can be perpetuated by anybody at any time. 

12. Why is it important to take control of our stress levels, especially as business women?

Vicki: I don’t think people give stress and anxiety enough credit. People say all day long, I’m so stressed, I’m so anxious. They will say they are dealing with stress or managing stress, but I’m not sure they realize the actual toll it’s taking on their body. A recent study showed that 60-70% of disease comes from excessive stress and anxiety. 60-70%! That means that if there was a paradigm shift in how we thought about stress and addressed stress, we could theoretically see a huge decline in disease. It’s a domino effect. If we could reduce disease, healthcare costs would go down, people would live longer, healthier, and ultimately more productive lives.

Entrepreneurs ‘N Fuego - Interview with Vicki Mayo

Phoenix Business Journal - Top Women Owned Businesses for 2016 with only 1 month in business

Phoenix Business Journal - Women-Owned Businesses - By Dale Brown

International Cruise & Excursions Inc. took the No. 1 ranking in the 2017 edition of the Phoenix Business Journal's Women-Owned Businesses list, extending its top-ranked streak to three years. The list was ranked by 2016 revenue and International Cruise & Excursions reported revenue of $773.7 million. Second on the list, with revenue of $550 million, was Hensley Beverage Co. Third on the list was Mach 1 Global Services Inc. with $109.14 million in revenue. A total of 115 women-owned businesses with revenue of $100,000 or more, are included in the online version of this list.