It’s back to school time, and students are transitioning back to class with stress. A national survey of college freshmen found 50 percent reported feeling stressed most or all of the time and 36 percent did not feel as if they were in control of managing the stress of day-to-day college life.
Students accept stress as a part of their daily lives without considering that cutting-edge neuroscience offers a quick, easy solution. In 2018, we have self-driving cars and blockchain –so why would we leave stress, sleep, and performance to chance?
Enter TouchPoints, innovative neuroscientific wearables that can reduce stress by over 70% in as little as 30 seconds. Using gentle, haptic microvibrations called BLAST (bilateral alternating stimulation tactile), Touchpoints are designed to reduce stress non-invasively and help the brain restore calm nervous system functioning.
This is a game-changer for students juggling the demands of school – whatever their grade level. Here are three stress hacks students can use to reduce stress in real-time this semester, utilizing TouchPoints and other methods.
#1 Before An Exam
As a neuropsychologist, I see many students who find it extremely difficult to perform well on exams. They study hard, master the material, but come test time, the brick wall of stress blocks their access to what they know they know and when the test is over, the answers flood in.
Create a routine to cool down beforehand. When stressed, logical thinking shuts down making it hard to access answers. De-stressing just before a test can improve performance and ensure that hard work pays off.
#2 Get Rid of Procrastination
Ever wonder why people avoid studying or can’t get started on a big project? Our sympathetic nervous system is designed to signal us to avoid things that are stressful or uncomfortable. When overwhelmed, people tend to do other things, wait until the last minute, or simply avoid tasks all together. The remedy? De-stressing while you think of a task and are engaged in the task can re-route those avoidant neural pathways into new ones that won’t have you procrastinating.
Students who use TouchPoints while thinking of an overwhelming project notice it suddenly doesn’t seem so overwhelming and are more likely to get started. When they use them while completing tasks, they often wonder how they felt so overwhelmed to begin with. Students who have used TouchPoints while studying have reported a 50 percent increase in engagement and a 27 percent increase in attention.
#3 For a Better Night’s Sleep
Even one night of poor sleep can tank cognitive and academic performance the next day. But many students can’t fall asleep easily due to stress, which creates a perpetual cycle of poor performance and fatigue. Create a routine for kids before bedtime to wind down, and make sure that they stick with it.
At the End of the Day
Less stress can equal more productivity and time for fun, which we think could make for a fantastic 2018. That’s what I call better living through neuroscience.
Written by: Dr. Amy Serin
Leading clinical neuropsychologist, co-founder and Chief Science Officer of The Touchpoint Solution, Dr. Amy Serin specializes in the evaluation, prevention, diagnosis, and treatment of mental and behavioral brain-based issues.
Stress Mastery Podcast - #243 TouchPoint Solution's Dr. Amy Serin
In today’s episode Bill interviews the amazing Dr. Amy Serin. Dr. Serin is a neuropsychologist that has developed techniques of treating patients outside the box of conventional treatments. Dr. Serin’s years of clinical experience led her to develop the Touchpoint Solution Devices that can manage stress in as little as 30-seconds. Dr. Serin is a successful doctor, entrepreneur, speaker and mom. She is currently working on her first book.
WSB TV - Company says it can help your brain choose to relieve stress
Channel 2's consumer adviser Clark Howard reports from the Consumer Electronics Show in Las Vegas 2018.
Clark Howard - CES 2018: TouchPoints are designed to put the wraps on stress
People in all stations of life are stressed out these days for a variety of reasons. The bills could be due, they could be feeling the pressure of finding a job or they may be dealing with sickness or worse. And it’s not just adults; children are also constantly facing problems that tax them mentally and emotionally.
Now a new startup is offering a technology that could help to identify those moments and then alleviate the stress involved to some degree. Money expert Clark Howard and team are in Las Vegas this week at CES, the annual international consumer electronics show. That’s where they met Dr. Amy Serin, a neuropsychologist and co-founder of TouchPoints, an Arizona-based company that makes a wearable neuroscience device designed to help reduce your stress levels.
TouchPoints: A wearable neuroscience device that can cut stress
The product includes devices that can be clipped to your clothing, fastened around your wrists, held in your hand or even positioned close to your body. Once in place, it transfers alternating vibrations to your body, which are intended to counter the chemical processes associated with stress. This process, which can take only minutes, purports to allow you to calm down and resume your day-to-day activities.
“We have data that shows it can do up to a 71% [stress] reduction in as few as 30 seconds,” Serin said. She said she has made it her mission to help curb post-traumatic stress disorder in U.S. soldiers, which the company is committed to.
Clark radio show Executive Producer Kim Drobes tested the technology out, undergoing a brain scan to visually illustrate how stress levels can decrease in real time when wearing the gadget.
Serin said that TouchPoints are a holistic approach to tackling stress. “When you think about what the stress response is interfering with in your everyday life, it’s more than just ‘I feel stressed,’ it’s your sleep, it’s inflammation in your body, it’s focus, it’s performance, it’s anger, it’s even sensory integration such as in an autistic individual,” she said. “So mitigating and reducing a stress response is really a key to having a healthy and happy life.”
Where to get them: TouchPoints are available on the company’s website at TheTouchPointSolution.com.
Price: $240 for a set of two devices, along with the app; $160 for a basic kit, which doesn’t require the app
Clark’s takeaway: The fact that this tackles stress in a non-invasive way without pharmaceuticals is a big plus, Clark says. He also appreciates that the company is dedicated to the wellness of veterans and those who have served the country. “How great that someone was inspired to do something for our brave men and women in our military.”
Thrive Global - 99 Thought Leaders Share the 5 Most Important Things Needed to Become a Thought Leader
Vicki Mayo, CEO & Co-Founder, The TouchPoint Solution
Here is My Background:
Entrepreneur, public servant, child advocate, wife, mother… Suffice it to say that Vicki Mayo has been on a mission of making a difference in the lives of a broad spectrum of people. That mission has led her to a cofound The Touchpoint SolutionTM, a cutting edge tech company that brings TouchPointsTM to the masses.
Prior to starting TouchPointTM, Mayo served in variety of roles for Arizona State Government as Chief Transformation Officer and Deputy Assistant Director for the Department of Economic Security. She had previously been appointed Deputy Director of the AZ Department of Child Safety by Governor Doug Ducey.
Mayo has enjoyed a successful entrepreneurial business career. Prior to her appointment by the Governor, she assisted in growing Valor Global into an international company with approx 1,000 employees in three continents. Valor Global is a leading Managed IT Services, Call Center and Service Desk Provider for SMBs and Fortune 500 companies. Prior to Valor Global, Mayo started and owned a national hotel management company, Mayo Hotel Management, LLC.
Mayo has over 15 years of experience in various roles in child welfare, such as supporting the efforts of the Court Appointed Special Advocate program (CASA) as well as creating a camp for foster siblings and Co-founding the Keys to Success Program which focuses on foster youth aging out of the system. Previous to that, Mayo was a foster parent of two boys who had been abandoned by their parents. “
Here are 5 Things Needed to Become a Thought Leader:
1. Have a passion. If you don’t know what you like, you can’t be a leader in the field.
2. Be inquisitive and learn on your own. Did you know most Ted talks aren’t’ done by people that are the most knowledgeable in the field? They are done by the people who are passionate about the field. By asking questions and keeping an open mind, you are setting yourself up to be a thought leader.
3. Understand Omni-channel branding. Thought leaders know that when they are doing and sharing a message on Instagram versus a blog post, the way in which they position and share the same message changes. Without an intimate understanding of each platform and how to leverage it, you can’t be a thought leader.
4. Know that’s it OK to give someone a “Napster moment”. A napster moment is when someone who has no business being in business get’s in your business and may put you out of business. I.e Napster and Sean parker. Or take Vicki Mayo and TouchPoints — an entrepreneur with no background in manufacturing building a wearable device and an app in 12 months, and quickly dominating the wearables market.
5. Don’t doubt yourself. Thought leaders aren’t afraid to take risks and sometimes those risks turn out to be wrong. But the risks make you uniquely you. Wisdom never came from never making a mistake.”
Dr. Amy Serin
Here is My Background:
Leading clinical neuropsychologist, co-founder and Chief Science Officer of The Touchpoint SolutionTM, Dr. Amy Serin specializes in the evaluation, prevention, diagnosis, and treatment of mental and behavioral brain-based issues.
Valedictorian at Arizona State University, Dr. Serin obtained her doctoral degree at Santa Barbara, California’s Fielding Graduate University and in 2007 established The Serin Center, one of Arizona’s leading multidisciplinary clinics.
Dr. Amy Serin’s work in therapy and applied neuroscience led to the discovery that the Bi-Lateral Alternating Stimulation Tactile (BLAST) component of a successful Post Traumatic Stress Disorder (PTSD) treatment could be used as a stand-alone product for general stress.
Archival clinical data, electroencephalogram data, and existing neuroscience research demonstrated BLAST technology’s efficacy in just seconds for stress management, performance enhancement, relaxation, sleep, and the ability to cope with sensory stimuli.
Dr. Amy Serin recognized that this patent-pending method was too powerful a treatment to be confined to doctors’ offices due to its effectiveness and simplicity and partnered with long-time friend and child advocate Vicki Mayo to bring TouchPointsTM to the market.
Dr. Serin is also a sought after keynote speaker for national and international conferences for autism, giftedness, parenting, applied neuroscience, education, and performance enhancement.
Here are 5 Things Needed to Become a Thought Leader:
“Be fearless. Being a thought leader means risking peer rejection and disbelief from people invested in maintaining the status quo. Thought leadership often requires professional blind leaps as you challenge widely held beliefs and communicate paradigm shifting ideas.
Remember who you are. When challenged, it’s sometimes easier to give up your passion or mission for paths that are safer or easier. If you always remember who you are and how your unique contribution is necessar for important societal advances — you’l stay true to yourself.
Turn bricks into thorns. Obstacles, negative people, and other challenges can fulfill a bag of bricks that weigh you down as you climb your mountain. Staying focused on the negatives can make the weight you feel unbearable. Staying positive, healthy, and emotionally centered can make those bricks feel more like thorns — annoying, but not so overwhelming that you’re tempted to stop climbing.
Stay open minded and flexible. Staying open minded and flexible can ensure you don’t make the mistake of becoming rigid and stagnant in your thought process. Being willing to admit when your ideas may be wrong or need modification is key to evolving wisdon.
Create empty space and time. Don’t busy yourself so much under the illusion that your time is always best running and doing and thinking and executing. I once got bumped from an oversea flight and was entirely frustrated at having “missed” a day of work. In the airport lounge I spoke to a man and told him about my company. He ended up investing the biggest portion of our Series B round of funding at my last company. Allow space for balancing your space and for the unexpected.
OutOfStress - 12 Most Innovative Stress Relief Products
4.) Touchpoints – Pair of Vibrating Wearables
Touchpoints is a wearable (comes in a pair) that uses ‘Bilateral Alternating Stimulation’ (BLAST Technology) to generate gentle vibrations to help reduce stress, improve sleep and increase focus.
When we are stressed, our body automatically switches on the sympathetic nervous system also known as the ‘fight or flight response’. According to co-founder Vicki Mayo, the vibrations generated by Touchpoints help the body relax and return to the restorative parasympathetic state all within 30 seconds!
The ‘Bilateral Alternating Stimulation’ technology used by touchpoints has been shown to have good results in reducing stress/anxiety according to several studies. In-fact, touchpoints has been seen to be very effective in calming autistic children who generally suffer from nervous system hyperarousal.
Developed by Neuropsychologist Dr. Amy Serin and executive and child advocate Vicki Mayo, the product is easy to use and comes with three settings – Sleep, Calm and Anger.
Link to Buy: https://thetouchpointsolution.com/
Engadget - A pair of vibrating wearables kept me calm during the stress of CES
The company was co-founded by neuropsychologist Dr. Amy Serin as part of her effort to help people who suffer from PTSD. During the course of her research, she discovered that wearing a pair of tiny pulsing gadgets can also help gifted children or stressed-out adults. In fact, she told me that the product is most popular among women ages 35 to 55, who are typically dealing with the stresses of managing family life and making sure the kids get from A to B with everything they need. TouchPoints can also help with things like night terrors or other sleep-related issues.
The devices are tiny squares about the size of a watch face. There's a single button for turning them on and off, and they'll automatically pair with your phone -- if you have Bluetooth turned on, of course. From there, a companion app will ask you a series of questions to determine your stress level before suggesting a preset. And yes, you can always switch to a new one or dial in the intensity and rhythm settings manually. TouchPoints can be placed on your wrists, in your pocket or anywhere you can feel the vibrations. However, you do have to wear two of them, since the soothing effect is creating by a pulsing back and forth. For that reason, I opted for the in-the-pocket method rather than slapping them on my wrists.
As a demonstration of how well TouchPoints work, the company offered brain scans here at CES. The first part of the test includes thinking about something super stressful and allowing a neuroscientist to take some detailed images of your brain activity. After that, I was handed a pair of vibrating TouchPoints and asked to think about the same stressful thing again, and more images were taken.
As you can see in the image above, the left is the first scan and the right side is the second. The beta frequency is associated with stress or overactivity in the brain -- as illustrated by the red dots in the first scan. Once I was handed the TouchPoints, though, I was never able to stress myself out to the same level as the first time around. Trust me, I tried. What's more, the pulsing sensation was quite soothing throughout almost a full day of wear. I had to remove them to charge in the early evening, otherwise I would've kept them on from morning until evening (more than eight hours). It was a lack of planning on my part, not due to any battery-life issues.
Sure, they work well, but there are a couple downsides to wearing TouchPoints. First, the vibrations are quite loud if you find yourself in a quiet room -- similar to the buzzing of a phone. I had to turn them off during an audio demo later in the day after some dirty looks from fellow show attendees. The second, for me, is the price. At $240, they're not something you'd purchase without some consideration. However, if they work for the masses as well as they worked for me -- and TouchPoints has plenty of research that says they do -- that's a small price to pay for drastically reducing your stress levels, being able to sleep better at night or getting helping with a range of neurological issues you might be facing.
Click here to catch up on the latest news from CES 2018.
CBS Washington - The Gadget Gift Guide
"Gadget Nation" author Steve Greenberg presents his 2017 holiday gadget gift guide.
Mashable - Project Entrepreneur annual venture competition expands to help more women entrepreneurs build scalable companies
Project Entrepreneur annual venture competition expands to help more women entrepreneurs build scalable companies
Since launching in 2015, Project Entrepreneur — a media partner of Mashable — has trained more than 1,200 aspiring entrepreneurs representing 131 U.S. cities. Its annual venture competition has yielded an alumnae community of nearly 400 women entrepreneurs, with the 2016 finalists reporting $10+ million raised in seed and pre-seed funding.Now entering its third year, Project Entrepreneur (PE) — an initiative from the Rent the Runway Foundation and UBS Elevating Entrepreneurs — is expanding the number of winning companies in the accelerator from three to five.
“We are so excited to continue working with UBS in providing women with the tools they need to create high-growth companies, and see their visions through,” said Jennifer Hyman, CEO and Co-Founder of Rent the Runway. “Past participants in our accelerator continue to inspire us with their incredible progress, including closing rounds of funding. We are eager to provide the next class of talented female founders with the tools and support they need to scale, and to see the disruption their companies bring to various different industries.”
PE's annual venture competition is open to female founders who are in the prototype or beta stages, have their first paying customers, or are generating revenue. The top 200 applicants will be invited to attend the PE Intensive in New York City on April 13-14, 2018, a free two-day event comprised of in-depth workshops, expert speakers and a pitch competition. The five winning founders will each receive a $10,000 grant, a spot in the five-week accelerator program at Rent the Runway’s New York office and mentorship and engagement with UBS executives, entrepreneurs, and investors. Founders interested can apply online; but don’t wait, as the deadline is December 1st!
Last year’s winning companies included: New York-based LOLI Beauty, the first BIY (Blend It Yourself) clean and green beauty brand; Scottsdale-based The Touchpoint Solution, a neuroscience wearable that alleviates stress by altering the body’s stress response in as little as 30 seconds; and San Francisco-based Lace & Liberty, merging direct-to-consumer convenience with luxury bespoke bridalwear. Two additional New York-based companies were hosted by The Knot/XO Group Co-Founder Carley Roney and designer Rebecca Minkoff: Repeat Roses, a sustainable floral waste removal business that gives back to people and planet, and Reboundwear, athleisure wear with a purpose, respectively.
“The caliber of companies we're seeing through Project Entrepreneur further validates what we've always believed — that there is an incredible population of talented female founders in cities and towns across the country,” said Lori Feinsilver, UBS Head of Community Affairs & Corporate Responsibility, Americas. “Being able to reach these women and provide them with access to resources and support that will help fuel their growth gives us confidence that we can indeed level the playing field.”
NBC Washington - 2017's Hottest Gifts in Tech
Steve Greenberg from SteveTV joins News4 to discuss hot holiday tech gifts for both kids and adults. Included on his list are TouchPoints™!
2017 Holiday Gift Guide Features
“The high-tech lifestyle device is certainly worthy of a gift for the high-strung family member and will make an interesting conversation piece.”
- The Washington Times
With the gift-giving season getting into full swing, TouchPoints™ are flying off the metaphorical shelves! After all, who couldn't use the gift of calm in the form of wearable devices that provide near-instant stress relief? If you're not convinced yet, check out the following gift guides that feature TouchPoints™:
1. Holiday Gift Guide 2017 - Best in home and health gadgets | The Washington Times
What is it? A pair of stress-relieving devices
Gift group: Humans looking for a quick way to reach an inner calm
Santa’s scoop: No one can claim that he exists in a stress-free universe, and TouchPoint Solutions looks to relieve levels of anxiety with its “better living through neuroscience” products.
However, the high-tech lifestyle device is certainly worthy of a gift for the high-strung family member and will make an interesting conversation piece. Owners do get a 30-day, money-back guarantee, but they pay for return shipping.
2. The 2017 ADDitude Gift Guide for Adults with ADHD | ADDitude
Stress is toxic on its own. Add to it hyperactive emotions or racing ADHD brain, and you may really struggle to calm down and regroup following an anxiety-producing situation. If so, TouchPoints™ may help. TouchPoints™ us a wearable stress-management device that uses a research-backed alternating vibration pattern - known as BLAST technology - to reduce your stress levels in as little as 30 seconds. Different TouchPoints™' settings may also help boost focus, zero in before an important presentation, or even promote sleep. The newest model, the TouchPoints™ original, is app-controlled - making it easier than ever to calm down quickly when tempers rise.
3. 30+ Unique Gifts For Men: 2017 Holiday Gift Guide | Aspiring Gentleman
We recently heard about the TOUCHPOINTS™ wearable devices that use BLAST (Bi-Lateral Alternating Stimulation-Tactile) technology to help to reduce stress. Invented by neuroscientist Dr. Amy Serin, this is intended as a new way to create calm, sleep and day to day anxiety. While we love our whiskey, tequila, rum, and over liquors, this device is better than a shot or two which would likely be good only for just the evening.The TOUCHPOINTS™ work with an app and have six settings or the new, basic model has three settings and does not require an app. You can visit www.thetouchpointsolution.com judge whether you believe it can work or not. It’s too early to tell for us but we still want to mention this wearable device.
4. 2017 Holiday Gift Guide - Tech Gifts | All Mommy Wants
TOUCHPOINTS™ are new breakthrough wearable devices that use BLAST (Bi-Lateral Alternating Stimulation-Tactile) technology to help to reduce stress by over 70% in as little as 30 seconds! The devices are non-invasive, drug free and have shown great success not only for day to day anxiety and stress, for cravings, to promote restful sleep, deal with anger, and help us to focus and therefore increase performance.
The original TOUCHPOINTS™ work with an app and have six settings; the new, basic model has three settings and does not require an app, making it easier for children with ADHD or autism to use them in school or elsewhere more easily.
5. Holiday Gift Guide 2017 | My Sparkling Life
TOUCHPOINTS™ are new breakthrough wearable devices that use BLAST (Bi-Lateral Alternating Stimulation-Tactile) technology to help to reduce stress by over 70% in as little as 30 seconds! The devices are non-invasive, drug free and have shown great success not only for day to day anxiety and stress, for cravings, to promote restful sleep, deal with anger, and help us to focus and therefore increase performance.
6. Gift Ideas for Friends | Giveaways4Moms
Alleviate stress with TouchPoints. With separate settings for sleeping and exercise, these wristbands connect directly into the nervous system to help rid yourself of stress. It’s the number one way of getting rid of stress using the latest neuroscience.
Gadgets & Wearables - TouchPoints™ basic review
Stress is a byproduct of modern living and we all feel it from time to time. Its your body’s way of responding to any kind of demand. With so many rules, regulations and expectations, its easy to lose sight on the importance of healthy living.
While occasional stress is a normal part of life and can even be positive, studies have found many health problems associated with long-term exposure. This includes everything from headaches, to upset stomach, chest pain, difficulties sleeping and high blood pressure. Research shows that stress can also worsen symptoms of certain diseases.
Many people choose to do nothing to keep stress at bay, resorting to unhealthy means of dealing with everyday struggles such as overeating or alcohol. A select few choose healthier means such as yoga, meditation or exercise. But there may be an easier way thanks to a growing number of wearables and gadgets that are designed to help keep you calm.
Essential reading: Stress busting wearables to help you chill
TouchPoints is one such solution – a non-invasive, neuroscience wearable whose claim to fame is that it can reduce stress significantly with only a few seconds of use. The first device was launched some two years ago by Neuropsychologist Dr. Amy Serin and executive child advocate Vicki Mayo. Sales of the $240 Touchpoint Original on Kickstarter climbed to over $70,000 in a month. At the time, the little gadget was called Buzzies.
In a bid to bring something simpler and more affordable to the masses, the Arizona based startup turned to Indiegogo earlier this year to crowdfund a new version of the gadget. Starting at $135, the campaign for Touchpoint Basics received an even bigger response and managed to raise nearly $250,000. The company has now started to ship orders to backers.
I managed to get my hands on Touchpoint Basics and have been taking the stress relief gadget through its paces. So is this all hype or does it really work? These are my impressions.
The device arrives in a box containing two Touchpoints, a pair of watchband couplers and slide clips for attaching to belts, pants or pockets. There is also a micro-USB cable with two charging points so you can refuel both Touchpoints at the same time. If used sporadically, the battery will last 1-2 days (7-8 hours of actual use). It takes around 2 hours to recharge.
The Touchpoints are very lightweight, square in shape and metallic looking. They come in a variety of colors and operate independently of an app. And this is an impo
rtant difference between the Original and Basic version. The Original comes with an app and 6 speed settings, while the Basic comes without an app and only 3 speed settings.
The fact that the budget friendly second edition has no app actually has some advantages. It works right out of the box (no setup is needed), and makes it easier to use for quick stress relief on the go as you do not need to fumble with your smartphone.
You can wear Touchpoints in a variety of ways: in hands, pockets, tank top straps, or even socks. Skin contact is not necessary to feel the vibration. The only thing that is necessary is for the two Touchpoints to be on opposite sides of the body. You can also attach the watchband couplers to the devices, and wear Touchpoints on your wrists as you would wear a watch.
The TouchPoints can be used for as little as one minute or a few hours per day, depending on a your goals. You are typically meant to use them before, during or after any stressful event. But the gadget is not just about stress. It also has other uses thanks to three speeds at which it can emit vibrations. For example you can use it to deal with anger or 15 minutes before going to bed to sleep better.
To use, turn on one TouchPoint by clicking on the single physical button on the device. A green light will appear. Now its time to choose the setting. Click once again for the Blue light (slow setting which promotes sleep), once again for the Yellow light (medium setting which promotes calmness), and once again for the Purple light (fast setting which dispels anger).
Once you have chosen your setting, turn on the other Touchpoint at which point it will communicate via Bluetooth with the first device and pick up on its setting. The two Touchpoints will then gently vibrate (similar to cell-phone vibrations), first one and then the other. I’ve used the device numerous times, and 90% of the time the second unit was quick to pick on the settings. Its only on the rare occasion that I would need to switch it on/off once more before it picks up on the signal.
Now for the science lesson. Once you’ve got the little gadgets up and running, TouchPoints uses something called Bi-Lateral Alternating Stimulation Tactile (BLAST) technology. More simply, the vibrations you feel cause a reduction in high-frequency waves that are associated with anxiety and stress. This means the wearable alters your body’s Fight, Flight or Freeze response allowing it to return to its homeostatic nervous system. Touchpoints will clear your mind, and shift you back into the logical, rational part of your brain.
At least that’s the theory. But does it really work?
The startup claims the little device produces significant and quantifiable brain changes after just seconds of use. They have even quantified the effects. Apparently users report a 71% reduction in body sensations within 30 seconds. And they cite independent academic studies to support these claims. I won’t go into them for the purposes of this article, but you can check them out on this link.
I’ve used Touchpoints for a few weeks now and can attest that everything works right out of the box. The bigger question is, of course, to do with its effectiveness.
Unfortunately this is not an exact science. Its not as simple as determining whether a fitness tracker is accurate at counting the number of steps or keeping tabs on the number of hours you slept. Quantifying the effects of something that works on your brain is much, much more difficult. Its more subjective.
What I can say is that I was genuinely surprised with the results. Although its not possible for me to confirm whether or not the company’s claims of a 71% stress reduction are correct, I did feel a noticeable difference. After a few seconds of use I would experience a strange sort of calmness, perhaps something similar to the feeling you get after meditating for a few minutes. You relax and start to think more clearly.
At one point I switched on the device thinking I had chosen the middle – calm setting. After a few minutes I found my eyes closing, looked down and noticed that I had inadvertently chosen the low – sleep setting. Which confirmed to me that the different speeds at which Touchpoints can vibrate result in different effects. As far as the anger setting goes, I did not get into any traffic jams or shouting matches in the past few weeks so cannot attest to its effectiveness, but choosing the third fastest setting does improve your mood. Its also worth mentioning, these are all subtle effects.
After a few days I found myself popping Touchpoints into my pockets when going out and switching them on at random points throughout the day. Not because I was looking to test them for this article, but because I actually wanted to use them.
The company says the little gadget can helpful to those that struggle with sleep, focus, cravings, and even addiction. Its has also found use for children with autism and people diagnosed with ADHD.
As mentioned, there are two versions, TouchPoints Basic and TouchPoints Original. They both feature the exact same technology but the $135 Basic version comes with three speeds and does not need a smartphone app to work. The more sophisticated Original retails for $240 and comes with six settings (sleep, stress, calm, focus, performance and craving), and a smartphone app.
Both the Original and Basic version can be picked up on thetouchpointssolution.com.
Forbes - Why Entrepreneurship is Better Together
Finding another female-founded tech startup with ambitions to scale in Arizona is like looking for the mythical unicorn, said Vicki Mayo, cofounder of TouchPoint Solution, a wearable technology that reduces the stress response.
So when she heard about Project Entrepreneur’s Summit in Los Angeles, where women entrepreneurs had the chance to connect with one another and workshop their ideas with investors, she jumped for joy. Project Entrepreneur is a partnership between Rent the Runway co-founders Jennifer Hyman and Jenny Fleiss and UBS. Both companies are on a mission: to break traditional barriers women face in growing their companies big.
It Pays To Ask
Mayo was brought back down to earth when she tried to sign up. The event was sold out. A very determined woman, she called the organizers to ask if there was any way to make an exception and allow her to attend. She was put on a wait list. Then, a week later, Mayo was told she could attend.
Find A Cofounder With Complementary Skills
Mayo’s 4-year-old daughter suffered from night terrors. One night, after being up all night with her daughter, Mayo called a friend, Amy Serin, a neuropsychologist. As it turned out, Serin was working on technology that helps people reduce their stress and anxiety levels.
Mayo’s daughter tried it that night. Within 30 seconds, she fell asleep. The next day she awoke happy and refreshed.
Mayo told her friend that everyone needs to know about this product. But, as a clinician, this was out of Serin’s area of expertise. Fortunately, it was within Mayo’s skill set since she already had a successful IT company.
Together, they formed TouchPoint Solutions. It uses the the technology Serin developed — Bi-Lateral Alternating Stimulation Tactile (BLAST) stimulation to give users a gentle vibration that affects the brain and alters the body's fight, flight or freeze response. In addition academic research substantiating the efficacy of the technique, Serin has case studies and her her own research to support her claims about the device.
Raise Money From The Crowd
They raised more than $76,000 on Kickstarter — 508% of their goal — and more than $250,000 on Indiegogo — 953% of their goal.
Arizona Innovation Challenge - The TouchPoint Solution™ is one of 25 Semi-finalists!
The Arizona Commerce Authority has announced the 25 semifinalists in the Fall 2017 round of the Arizona Innovation Challenge.
The bi-annual business plan competition for promising early-stage companies in high-growth industries will award $1.5 million this round to the most qualified, innovative startups.
Winners receive up to $250,000 each to grow their business to advance innovation and technology commercialization opportunities in the state.
The 2017 Fall semifinalists are (listed in alphabetical order, with industry and headquarters):
There were 115 eligible applicants from which the 25 semifinalists were selected, according to an ACA spokesman.
Judging will take place between Nov. 13 and Dec. 1, with finalists expected to be announced the week of Dec. 11. The winners are expected to be named the week of Dec. 18, according to the ACA.
ADDitude - Gift Guide featuring TouchPoints™
There is no greater gift than the gift of organization. Or calm. Or focus. These gift ideas — all from ADDitude’s sponsors — aim to deliver real benefits to children and adults with ADHD. Browse for your own wish list or for someone you love, and take advantage of special offers as well.
TouchPoints can improve attention span by over 505% in as few as 30 seconds. These wearable devices that are non-invasive, controlled by the user, and can be worn on the wrists or clipped to pockets or clothing. Utilizing a neuroscientific discovery made by Dr. Amy Serin, TouchPoints was initially used to alleviate stress. Research studies have shown that TouchPoints have profound effect on individuals with ADHD, not only increasing engagement and attention span span but also reducing hyperactivity.
Phoenix Business Journal - Scottsdale stress-reducing wearable developer wins funding for hiring, sells $2M of device
Scottsdale-based the TouchPoint Solution, developers of a stress-reducing wearable device, has sold over $2 million worth of devices and received funding to hire a chief engineer.
TouchPoint Solution is also continuing to hire with four open positions after a successful Indiegogo crowdfunding campaign.
The startup has raised close to $250,000 through Indiegogo for its TouchPoints Basic device, a non-invasive, wearable device that helps wearers alleviate stress and improves performance.
CEO and co-founder Vicki Mayo teamed with Peoria neuropsychologist Dr. Amy Serin, the company’s co-founder and chief science officer, to start the company after Mayo was searching for a solution to help her young daughter who was experiencing night terrors.
Serin recommended the new technology she had developed to help her own patients manage their stress. She runs the Serin Center in Peoria and has a Ph.D in clinical psychology with a specialty in neuropsychology.
“That night, during the middle of a particularly heinous night terror, I put what would later become TouchPoints into my daughter’s hand, and she went to sleep in thirty seconds,” Mayo said.
The two started the company in December 2015, originally calling the device Buzzies.
TouchPoints Original, which users control via an app, is the first product launched in 2016. The company raised more than $76,000 for the original device through a successful Kickstarter campaign.
“This product is geared to a younger crowd,” Mayo said. “They still want to use the technology, but this is for kids or adults who might not have access to the app.”
After the Indiegogo launch, the company joined the Arrow certification program, which allows for Arrow engineers to verify the product’s design to vouch for its effectiveness and reliability.
Arrow’s stamp of approval can assure backers they can trust the device and expect it to perform as promised, Mayo said.
Arrow helped identify an alternate supplier to meet the company’s long-term needs after problems arose sourcing an important component for their design, she said.
The TouchPoints team also receives a 10 percent discount on components purchased through Arrow.
“Any way we can keep our manufacturing costs down, we can pass that on to our clients, whether that be through discounts or adding a new feature,” Mayo said.
TouchPoint recently won $75,000 in flash funding from Arrow, which was used to hire a chief engineer.
“We had a critical hire we were holding on,” Mayo said. “We’re using the funding to bring that person on board.”
The 17-employee company is also hiring for an executive assistant, customer experience supervisor, project manager and app developer.
TouchPoint is working with Arrow to develop a new product, which is planned to come out next year.
Mayo was recently named as a Phoenix Business Journal “Most Admired Leader.”
Thrive Global - Wearable Devices Use Neuroscience To Help Adults and Children Sleep Better
Falling asleep after a busy workday should be effortless, but in reality, getting restful sleep is the stuff of dreams. In fact, millions of Americans struggle to get a good night’s rest every night - 50 to 70 million, to be exact. According to the American Sleep Association, that’s the number of US adults that suffer from a sleep disorder. It’s not just adults that spend their nights tossing and turning, either. It’s been estimated that 1 to 4 percent of children suffer from sleep apnea, many of them being between the ages of 2 and 8.
In an increasingly tech-heavy world, new gadgets are constantly being churned out with claims of improving sleep. From “pajama belts” to “vibrating pillowcases,” sleep tech is flooding the market. Yet, while many of these products claim to help us rest easier, very few are grounded in the actual science behind sleep.
Less Gimmick, More Science
After exhausting almost every “sleep remedy” out there, “mompreneur”, Vicki Mayo’s concern for her 4 year-old daughter’s health had peaked. Vicki felt helpless, unable to soothe the vivid night terrors that had drained her child’s energy for the last year.
“It was horrible. I felt helpless, like there was nothing I could do for her,” Vicki said. “The whole family was suffering because she would wake up nightly and we’d all be awake. The following mornings we would be exhausted - we were caught in spiral I couldn’t get out of. I felt like I had tried everything, and we were at our wits end.”
After endless nights spent watching her daughter suffer in her sleep, Vicki confided in her friend, Dr. Amy Serin, neuropsychologist and founder of the Serin Center. Unbeknownst to the two friends, this conversation marked the start of a life-altering venture.
Dr. Serin had isolated a successful component of PTSD (Post-Traumatic Stress Disorder) treatment in her clinic, and had been researching its ability to significantly relieve stress in adults and children. She shared the idea with Vicki, explaining that the technology, called BLAST (bi-lateral alternating stimulation in tactile form), had been embedded in two handheld non-invasive devices, and Vicki wanted to try the neurotechnology with her daughter during her next episode.
Vicki was intrigued, but the idea of a non-invasive, fast-acting fix almost sounded too good to be true. She took Dr. Serin’s advice, and placed the devices in her daughter’s hands during her next night terror. To Vicki’s surprise, the gadgets worked - and they worked well. For the first time in years, Vicki’s daughter slept peacefully through the night.
“I went to Dr. Serin the next day and was almost in tears. I asked her what this magic was and what she was doing to bring these life changing devices to everyone,” said Vicki. “She told me that she was trying to develop it, but that progress was slow.” Vicki knew from experience that this technology had the potential to profoundly change millions of lives, “We didn’t have time to move slowly. People needed this in their lives now.”
That day, Vicki and Dr. Serin joined forces to found The Touchpoint Solution, and began tirelessly working to make BLAST technology accessible to the world.
The solution came in the form of lightweight, anti stress wearable devices called TouchPoints, which they embedded with Dr. Serin’s patent-pending BLAST technology. These neuro-tech wearables provide an effortless, non-invasive method of calming an overactive stress response discreetly and quickly.
“Although sleep is a natural state, artificial light, lack of exercise, poor diet, use of stimulants, and other factors lead to struggles with this basic process, wreaking havoc on mental and physical health for many people,” Dr. Serin explained. “TouchPoints represent one stress relief solution. Because sleep is dependent on nervous system regulation, reducing stress and restoring someone to a state of calm can promote sleep onset, and can help someone go back to sleep if they wake up prematurely during the night.” The neuroscience in TouchPoints does just that. BLAST has been used as a successful component of EMDR (Eye Movement Desensitization and Reprocessing) therapy, the leading form of PTSD treatment for decades. We further discovered that the effect of BLAST technology facilitated regulation that could help ease someone into sleep.”
How Sleep Affects Stress
Americans don’t just have a sleep problem, they have a stress problem, too. Findings from the Anxiety and Depression Association of America show that seven out of ten adults in the U.S. experience stress or anxiety daily. About one-third report persistent stress or excessive anxiety daily, and it’s no surprise that seven out of ten of those adults say they have trouble sleeping.
Stress has a tremendous effect on the way we sleep. According to a report Dr. Serin wrote last year on BLAST and stress reduction, though widely recognized for its use in EMDR therapy, BLAST has been vastly underutilized as a stand-alone method for inhibiting the body’s general stress response.
"Sleep is a natural process, so you need to look at what’s occurring that’s not natural in order to understand what’s impeding that process,” Dr. Serin explained. “For many people, it's a constant state of stress, or nervous system hyperarousal. Using TouchPoints before sleep can lessen stress so that this natural process can occur without struggle."
The stress relieving devices are controlled using a free, smartphone application, loaded with six pre-settings, “Calm”, “Focus”, “Sleep”, “Anger”, “Performance”, and “Craving”, all of which were created by Dr. Serin herself. In order to achieve a good night’s rest with TouchPoints, she recommends using them on the “sleep” setting for 15 minutes prior to bedtime. However, because the stress-busting technology is so calming, many TouchPoints’ users tend to fall asleep in a matter of minutes with them on. In fact, due to user demand, Dr. Serin and Vicki are planning to include a sleep timer in future upgraded versions of the TouchPoints™’ app to help individuals better achieve their personal sleep goals.
“Some people just need help calming stressful thoughts, while others are so anxious they may need to wear them for longer and combine the use of TouchPoints with other best practice sleep strategies,” said Vicki, CEO of The TouchPoint™ Solution.
And it’s not just overworked adults that are benefiting from TouchPoints. As Vicki knows first-hand, children who suffer from sleep difficulties also see impressive results.
“I put TouchPoints on my ten-year-old and eight-year-old sons as a go-to parenting strategy at bedtime when they are afraid of the dark, over-stimulated from an activity, or if they are having a hard time calming stressful thoughts,” Dr. Serin advised. “They like to wear the wristbands on each ankle with the sleep setting on. They fall asleep within 5 minutes, instead of being up for an hour or more. I can't tell you how many exhausted parents have come into my clinics discussing difficulties at bedtime. Fortunately, it doesn't have to be that way.”
No More Sleeping Pills
Understanding the science behind sleep can do wonders for our body. While many anti stress and sleep-related products depend on self-regulation and active awareness of our sleep patterns, most users struggle to incorporate that information into their daily routines.
Sleep trackers, for example, are becoming increasingly popular. Many of these devices track data based on sleeping patterns, like the percentage of REM (Rapid Eye Movement) sleep versus the percentage of light sleep a user gets. But, while these gadgets provide an idea about how we sleep, restless sleepers still end up suffering from sleep problems.
“Even if you understand your sleep patterns, there’s still no clear solution with these gadgets for helping people go to sleep in real-time. Other devices give information, but it’s up to the user to figure out what to do with it,” said Vicki. “TouchPoints are revolutionary in their effectiveness and simplicity, helping calm users and ease them into restful sleep.”
The benefits associated with restful sleep are endless. From being more productive at work, to having healthy, glowing skin, sleep affects both our mental and physical health in more ways than one. With the neuroscience in TouchPoints, the secret to sleep may be as easy as the push of a few buttons.
“I have been suffering from insomnia for about three months,” reported TouchPoints’ user, Gina George, “I can't even begin to tell you how hard I slept and how rested I felt after using TouchPoints. I used them for two nights, then skipped a night. I couldn't get to sleep, and when I did, it wasn't restful sleep. I was in so much fibromyalgia pain today, I didn't realize how much my pain was eased after getting such good, restful sleep. I will definitely not be skipping another night without my TouchPoints.”
With TouchPoints, hundreds of users around the world can finally say “goodnight” to sleeplessness and get the rest their minds and bodies deserve.
The Huffington Post - A Wearable Stress Relief Device Helps You Relax, While Giving Back To Those In Need
What do busy entrepreneurs and children with autism have in common?
While it may not be an obvious similarity, both of these individuals suffer from stress daily.
Unfortunately, stress has become a common part of life for millions of Americans. According to a study conducted by NPR, the Robert Wood Johnson Foundation and the Harvard School of Public Health, 49 percent of adults in America have reported experiencing at least one major stress trigger in the past year.
Not only can stress cause negative emotional effects on both personal and professional lives, the physical impacts of stress are also alarming. According to the American Institute of Stress, 77 percent of all people regularly experience physical symptoms caused by stress. 73 percent report experiencing psychological symptoms caused by stress, with 48 percent noting that they lie awake at night due to stressful thoughts. It’s also been noted 80-90 percent of disease is stress-related.
The physical problems caused by stress have been especially concerning for Mompreneur and CEO of The TouchPoint Solution, Vicki Mayo. Vicki’s daughter had been experiencing vivid night terrors for years, which Vicki could not soothe her from.
After spending endless nights watching her daughter suffer in her sleep, Vicki reached out to her friend, Dr. Amy Serin, a neuropsychologist and founder of the Serin Center. Dr. Serin had isolated a successful component of PTSD treatment and was using it to research the impact of stress-reduction using a handheld device on children. Dr. Serin suggested that Vicki’s daughter try her neurotechnology product during her next episode.
Vicki took Dr. Serin’s advice, and gave her daughter the wearable devices the next time a sleep terror occurred. The gadgets worked surprisingly well and Vicki’s daughter was able to fall back asleep without any problems.
“There’s nothing more difficult for a parent than having to watch your child struggle. By the time Dr. Serin handed me these two little stress relief devices, I was feeling pretty hopeless,” said Vicki. “That night, my daughter held them before bed, and got a full night of restful sleep for the first time in weeks. It was like this weight had instantly been lifted off our family - my daughter was smiling again! I’ll never forget that feeling. From that day on, it became my mission share this stress relief with as many people as possible.”
A Stress-Reduction Solution For Adults and Children
After seeing the incredible results achieved by her daughter from Dr. Serin’s handheld device, Vicki and Dr. Serin joined forces to create an instant stress-reduction solution that could be used by a broad range of individuals with different needs. The two women founded the Touchpoint Solution, a company that produces the revolutionary wearable stress relief devices known as “TouchPoints”.
TouchPoints are a pair of lightweight tech wearables that can be worn around an individual’s wrists like bracelets or clipped onto clothing. TouchPoints alleviate stress through neuroscience and technology. The wearable devices provide a non-invasive method to reduce stress using a patent pending technology called Bi-Lateral Alternating Stimulation Tactile (BLAST).
“Dr. Serin realized how powerful TouchPoints were and how quickly they could reduce stress, and we knew this technology was too powerful to be confined to doctor’s offices,” Vicki mentioned.
TouchPoints work by sending vibrations that disengage the body’s instinctive “fight or flight” response to stress. When an individual is stressed, the fight or flight part of the brain engages. TouchPoints shift users thinking back into the logical, rational part of the brain, making stressful situations seem manageable. The devices operate using bilateral stimulation, which means they must be worn on both sides of the body (the arms, socks, pockets, bra straps, etc.). Using the free TouchPoints app, users can turn the TouchPoints on and use either a pre-setting or create a customized setting. The TouchPoints can be used for as little as one minute or all day long, depending on a user’s goals.
Dr. Amy Serin, Touchpoint Solution’s co-founder, had originally used BLAST wireless technology in her clinics as a stress management technique, and partnered with Vicki to bring this technology to the masses so everyone can have access to stress relief anytime, and anywhere. With TouchPoints, entrepreneurs, children with autism, people diagnosed with ADHD and many others suffering from the emotional and physical impacts of stress can find relief. Thousands of TouchPoints users have already reported a 71 percent reduction in body sensations within 30 seconds by altering the body’ stress mechanism
And although the cost of fighting off stress using neuroscience may sound pricey, Touchpoints range from $135 for a single person basic kit to $916 for a family pack (set of 4 original kits for 4 people), making these wearable devices well worth it. Colorful wristbands can also be purchased so the devices can be worn as stylish bracelets.
“I received the TouchPoints as part of the scholarship program. I think it is wonderful that the company has chosen to assist those of us who otherwise might not be able to afford this help,” said Caroline S., a TouchPoints user. “The devices have been incredible. I was a little skeptical at first, after so many failed attempts with other treatments for my PTSD. With TouchPoints, I was able to decrease test anxiety and improve my test scores during a particularly difficult semester. I am grateful for this gift and I recommend the Touchpoints to others struggling with PTSD and/or anxiety.”
Helping Everyone Involved
Not only does the Touchpoint Solution offer a wearable stress management device to help alleviate stress, Dr. Serin and Vicki also believe in the power of giving back through conscious capitalism. For every two TouchPoints sold, one is given away via the Touch Of Hope Scholarship Fund. Hundreds of TouchPoints have already been passed along to deserving families through this scholarship program.
Additionally, those who are helping create TouchPoints are also benefiting. All TouchPoint kits are fulfilled by the legally blind or visually impaired. It’s been noted that 70 percent of legally blind and visually impaired people are unemployed. Working with the Touchpoint solution helps these people find employment opportunities, while giving back for a good cause. Plus, all Touchpoint products are made in the United States and local companies are used for boxing, shipping, printing and everything else involved in the production process.
Making A True Impact
What started out as a component used for the treatment of PTSD has grown into a product that is fundamentally changing the way adults and children deal with stress. As America continues to undergo its digital revolution, this instant, on-demand solution to manage stress is truly revolutionary.
“This is the culture of instant everything. Most don’t have the time to do yoga, meditate and be mindful. They need instant stress relief,” Vicki remarked.
Touchpoints are also helping everyone involved in the process– from its users to the people producing the stress relief devices. The Touchpoint Solution is making a true impact on society, helping thousands of individuals de-stress and regain piece of mind.
Inc.com - This Founder Used a Classic Project Management Technique to Engineer Her Week
Most entrepreneurs are made when they face a challenge and then vow to work relentlessly to get to a solution. Vicki Mayo, founder and CEO of the Touchpoint Solution, is no different.
Mayo developed a device called Touchpoint to calm her four-year-old, who was struggling with nightmares. They are scientific wearables which alleviate stress in as little as 30 seconds. Here, she shares her personal experience which led her to found Touchpoint, how she overcame being underestimated as a woman, and how she stays on task throughout the day.
Project Entrepreneur: What inspired you to start your business?
Mayo: Touchpoint actually started as a result of a miracle I witnessed. My daughter, four at the time, was struggling from night terrors. One day, during a mommy friend phone call with my now co-founder Dr. Amy Serin, I explained how tired I was because of the night terrors.
Dr. Serin told me about a technology she has invented over the past decade and had been using in her practice. She suggested I try it.
That night during a particularly heinous night terror, I put the devices in her hands and 30 seconds later she was asleep. Not only that, she woke up in a great mood the next morning. I called Dr. Serin and said, what is that magic and what are we going to do about it?
She shrugged and said she was a scientist. I said, lucky for you, I'm an entrepreneur. And in that moment, The Touchpoint Solution was born.
What's been the biggest challenge you've faced so far?
As a woman, I've been underestimated many times. Most recently with Touchpoints, I have spent a lot of my time with manufacturing. People are often surprised to see a woman walking the manufacturing line and being actively and involved. It has been a challenge walking the line between demanding respect as a woman and yet maintaining a kind attitude.
What is the biggest thing you'd like to see change your industry, and how are you working toward making that change happen?
So many companies have amazing founders and executive teams that are so passionate about making a difference. But unfortunately, so many of them don't tie the passion into the business.
They love supporting kids sports so they sponsor a little league team but the opportunity is there to do so much more. They could actually integrate the passion into the business by creating a co-team with the kids or having the team come in and learn about the business, etc.
What's one piece of advice you'd give to another entrepreneur just starting out?
Go for it! Don't be afraid to take risks.
And remember that while your parents and friends may give you advice, at the end of the day it's your life. If you want to pursue something that's risky or something that you love- go for it!
What do you do every Monday morning to prepare and motivate yourself for the coming week?
I am a big believer in LEAN Six Sigma, so I have standard work I follow. Every Sunday I pull metrics for the week prior and review in order to prep for our leadership huddle meeting every Monday morning.
Using our red/yellow/green dashboard the entire team can see right away where we are winning and where we need to focus attention. The outcome of huddle sets my agenda for the week so I prepare heavily for huddle.
The List TV - 3 Relaxation Gadgets to Help You Chill Out
1. TouchPoints Wristbands
North Phoenix Family Magazine - How Parents Can Keep Their Cool During the School Year
- Get enough good quality sleep
- Get 7-9 hours of sleep each night (not including time trying to go to sleep)
- Create a consistent bedtime on weeknights and weekends
- Fall asleep within 10 minutes of laying down without worry or fear
- Stay asleep without phone alerts or other distractions waking you
- Create structure and make things fun
- Minimize your own stress
Mashable - These vibrating wearables claim it takes only 30 seconds to relieve your stress
Men's Health - Reduce Stress in Seconds
Life can be stressful. Whether it’s your job, money problems, relationship issues, or any other number of things that cause anxiety, calming yourself down when things get rough can be difficult.
But a brand called TouchPoints has come up with vibrating wristbands, which they claim will diffuse your stress in just 30 seconds.
The way they work is that you wear them as a pair—one on each wrist—and they reassign the brain’s response to stress.
“When people have stress, the first thing that engages is the body’s fight or flight mechanism,” Vicki Mayo, TouchPoints’ CEO and co-founder, told Mashable. “What TouchPoints do is they use a bilateral stimulation—so a vibration on either side of the body—that actually alters the body’s fight or flight response.”
Bilateral Alternating Stimulation Tactile (BLAST) has been used in several studies to treat stress disorders, where subjects were more relaxed under these conditions, because it activates certain parts of the brain that recall pleasant memories and induce relaxation.
According to Mayo, the first thing the user will feel when they activate the wristband is relief in the body sensations associated with stress, like stomach aches, chest pains, or muscle tension. Then, your brain will go from fight or flight to thinking logically in seconds.
Mashable reports that 75 percent of Americans experience moderate to severe levels of stress. Chronic stress can lead to a weakened immune system, insomnia, high blood pressure, and even a heart attack or stroke. (You can find a list of other products that help you destress here.)
There are two versions of these wristbands—TouchPoints Basic and TouchPoints Original. You can order the basic version, which isn’t connected to a smartphone app and has three response speeds for $119, and the original version, which does connect to a smartphone app and offers six settings to optimize performance for $240.
Elite Daily - This Is How Pulling An All-Nighter Affects Your Body At Age 20 Versus Age 25
Co-founder & CSO Dr. Amy Serin shares her nighttime tips..
While you should try your best not to make a habit of staying up all night, Dr. Amy Serin, licensed clinical neuropsychologist and president of The Arizona Neuropsychological Society, has a few tips for both 20- and 25-year-olds looking to be productive after a sleepless night.
For instance, if you're a 20-year-old college student sacrificing sleep in order to cram for an upcoming exam, Dr. Serin says to remember how much information you can retain if you absorb it just before bedtime.
She tells Elite Daily,
Study for several nights right before you go to bed, and extend your bedtime just 30 minutes so you still get adequate sleep.
You retain information right before you go to sleep. So if you want to remember what you study, it's best to review before sleep, rather than doing it during the day and then surfing social media before bedtime.
As for 25-year-olds burning the midnight oil to meet a work deadline, Dr. Serin advises,
Make sure you review your work more than is typical, because you'll be more likely to make mistakes during an all-nighter session.
Make the following day easy, and say no to anything extra you don't have to do.
Get your sleep back on track as soon as possible, and if your job requires working at all hours because of unrealistic deadlines, consider if it's worth your long-term health.
TechTrends - Product Review: TouchPoints™ basic
This stress-alleviating neuroscience wearable promises to aid in tackling symptoms of conditions such as ADHD and Autism.
Over the last decade, Dr Serin’s work in therapy and neuroscience led to a breakthrough realization that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli.
We are deeply committed to giving back. It is our co-founders’ mission to create a more healthy, peaceful, and productive world through a fundamental shift in the way people understand and handle their stress response by making BLAST technology accessible for everyone.
TouchPoints uses technology that gently interferes with the body’s stress response and produce a more calm, focused state. Thousands of users report they feel more calm, are able to sleep better, and perform better with use.
In Case You Missed It
ICYM: June was huge for the whole TouchPoints™ Family! Need a refresher? We've got you. Keep reading for bloggers, Indiegogo campaigns, gardens, and more!
Lots of blogger coverage!
The team has a saying that goes: "Once you put TouchPoints™ in someone's hands, you'll never get them out!", and we definitely found that to be true this month! Check out some of the amazing bloggers that have featured TouchPoints™!
Our Indiegogo campaign officially ended at 944 backers and over 900% funded!
If you missed out, don't worry! Because it was so successful, our campaign is now classified as "In Demand", meaning that you can continue to pre-order your TouchPoints™ basic bundles from Indiegogo or pre-order directly from our website!
We've partnered with Autism Academy to build their students a garden! Make sure you're keeping up on our social channels for updates on that exciting project.
TouchPoints™ take over New York!
Our CEO, Vicki Mayo, has been making her mark at Project Entrepreneur Accelerator Program in New York! Read her spotlight interview here.
Icons of Fashion - TouchPoints bring wearable tech to the LA fashion scene
Putting on an event can be stressful, and when your attendees range from Janina Gavankar to Laura Govanand MacKenzie Meehan, the pressure is definitely on. Fortunately, TouchPoints™ are here to help! We took a trip to LA to attend the Icons of Fashion show, where we de-stressed models, attendees, and interns alike!
During setup, busy interns took a moment to relax with TouchPoints™:
"Honestly, I'm not even thinking about [the stress]... [I feel] light, almost a little bit like my muscles are relaxed, and I'm not even thinking about it like I was ten seconds ago!"
-Mélanie, Fashion Intern
Sarah Wagner, Intern, taking the TouchPoint™ Challenge
After the event, guests and models lined up to try TouchPoints™ for themselves... and they weren't disappointed! After just seconds of use, every person that stopped by to try TouchPoints™ was astounded by the calming effect they had. Even better, they each got to talk with our phenomenal co-founder and Chief Science Officer, Dr. Amy Serin, who explained the powerful neuroscience behind TouchPoints. After hearing about how TouchPoints use bilateral stimulation to re-route the brain's fight, flight, or freeze response and shift the user into a calmer, more focused state, people couldn't wait to get their hands on their own set!
Check out some of the attendee's responses here:
"Your science blends with beauty of body and mind. Such a joy to try! Cant wait to try again...keep doing what you're doing!"
-Sandy Duarte, Actress
TouchPoints took MacKenzie Meehan's stress from a 7 to a 2 in seconds!
Dr. Serin getting hugs from Matthew Brinkley, Marriage and Family Therapy Intern.
"This is amazing...this is groundbreaking!"
-Matthew Brinkley, M.A.
Dr. Serin, co-founder and Chief Science Officer for The TouchPoint Solution™, and Indigo Sargent, Social Media Specialist, posing for pictures on the red carpet.
We had such a wonderful time meeting everyone and seeing all of their amazing responses to the TouchPoint™ challenge! Make sure you're following us on Twitter, Instagram, and Facebook for more footage of the event!
ABC15 - Device to help children with autism
SCOTTSDALE, AZ - The Valley company behind a new device to help those with autism relieve stress and anxiety is holding an open house on Tuesday.
Last month, ABC15 first reported on "Buzzies," a wearable technology controlled via Bluetooth that uses stimulation to reduce the wearer's natural fight-or-flight response to situations that cause stress or anxiousness.
The devices have been hailed for helping to increase focus, performance and sleep.
Tuesday TouchPoint Solution, the company behind the product, is holding a drop-in launch party where the first 200 people who have ordered the devices from the company's website can pick up the item. Any unclaimed Buzzies will be available for sale, according to a flyer published by TouchPoint.
The company has also increased its fundraising goal on Kickstarter with the hope of being able to donate more Buzzies to families in need of financial assistance.
Phoenix Business Journal - Semifinalists named in spring 2017 Arizona Innovation Challenge
Seven Arizona-based software companies and six bio and life sciences startups have been named among the 25 semifinalists in the spring 2017 round of the Arizona Commerce Authority’s Arizona Innovation Challenge.
The bi-annual business plan competition for promising early-stage companies in high-growth industries will award $1.5 million this round to the most qualified, innovative startups.
Winners receive up to $250,000 each to grow their business to advance innovation and technology commercialization opportunities in the state.
“Arizona has become a hub for innovation and entrepreneurship – and programs like this help foster and retain talent right here in Arizona,” said Sandra Watson, president and CEO of the Arizona Commerce Authority. “Congratulations and best of luck to the semifinalists. I can’t wait to see their final pitches, and watch them grow in Arizona.”
Almost 150 applications were received for this spring round from companies across the state and one from California looking to relocate to Arizona.
Judges assessed each company application based on a set of criteria that looked at technology potential, marketing strategy, quality of management team and economic impact.
The 25 semifinalists are (listed in alphabetical order, including industry and base city):
- Attribytes Inc., IT - Software, Chandler
- BMSeed, Bio & Life Sciences, Phoenix
- ClickIPO, IT - Software, Scottsdale
- Codelucida, IT - Hardware, Tucson
- CuraNexus, IT - Software, Phoenix
- Cut Carbon, Advanced Manufacturing, San Diego, California
- Dataware Ventures LLC, IT - Software, Tucson
- Digital Bioanalytics Inc., Bio & Life Sciences, Phoenix
- Electric Torque Machines Inc., Advanced Manufacturing, Flagstaff
- EpiSys Science Inc., Aerospace/Defense, Tucson
- Hourbands Corp., Bio & Life Sciences, Tempe
- Hydronalix, Aerospace/Defense, Green Valley
- MWI Laboratories LLC, Aerospace/Defense, Tempe
- Naya Energy, Cleantech/Renewable Energy, Phoenix
- Paradigm Diagnostics, Bio & Life Sciences, Phoenix
- PerioEndoscopy LLC, Bio & Life Sciences, Scottsdale
- Photocentric Inc., Advanced Manufacturing, Phoenix
- Prospectify Inc., IT - Software, Tempe
- Recruiting.ai, IT - Software, Scottsdale
- Resonea Inc, Bio & Life Sciences, Scottsdale
- SalesTalk Technologies LLC, IT - Software, Scottsdale
- The TouchPoint Solution, IT - Hardware, Scottsdale
- Titan Industries, Advanced Manufacturing, Tempe
- VB Cosmetics Inc., Advanced Materials, Chandler
- Zero Mass Water Inc., Cleantech/Renewable Energy, Scottsdale
Hayley Ringle covers technology and startups for the Phoenix Business Journal.
PRWeb - Touchpoint Solutions Awards Crowdfunding Campaign Winner A Meeting with the CEO as She Visits the Philippines
The Touchpoint Solution CEO Vicki Mayo will present one of the company’s first international crowdfunding campaign winners in Manila, Philippines this week. The Touchpoint Solution is the company behind Buzzies, a new wearable technology that can reduce stress and anxiety in as few as 30 seconds.
Lauriel Lambon is a teenage boy who dreams of becoming a ship captain some day. Lauriel was diagnosed with autism when he was four years old. His mother, Aileen, nominated him for assistance in raising the $239 needed to purchase a set of Buzzies. Aileen wrote about Lauriel’s passion and fascination for ships and the sea, and his ultimate dream in her crowdfunding campaign.
“For four years in a row he always had sleepless nights thus affecting all of us in the family. He becomes an over thinker about future events and his plans. He also got frustrated when he had realized that his dream of becoming a ship captain would not come into reality. He became aware of some of his academic limitations and that added to his anxiety. But he is a very sociable person. He loves to talk to people and is excited to join events where there are a lot of people,” said Aileen Lambon.
Lauriel’s campaign recently funded and Mayo decided to make the trip to personally deliver his Buzzies. Mayo will meet with Lauriel and Aileen on Wednesday, Feb. 8 in Manila.
“It is part of our mission at The Touchpoint Solution to be able to provide assistance wherever possible for people to have access to our game-changing technology,” said Mayo. “We are able to do this through our scholarship program, which has already funded more than $30,000 in Buzzies to individuals and families in need, and now through our individual crowdfunding campaigns. Our goal is to grow the company to a point where we can giveaway one set of Buzzies for every two sets we sell.”
Mayo also said that The Touchpoint Solution is actively moving into the Philippines market as the company has already received significant interest from customers in the area.
Launched in December of 2016, Buzzies are non-invasive, wearable devices that use patent-pending neuroscience technology, called BLAST (bilateral alternating stimulation–tactile), to relieve stress and anxiety, as well as improve focus, reduce cravings, improve performance, man-age anger, reduce sensory overload and better enable sleep. BLAST works to interfere with the body’s Fight, Flight or Freeze (F3) response to stress and anxiety. The F3 system depletes the body of energy, mental strength and overall quality of life. When the F3 system is activated, all non-essential functions in the body shut down, such as logic and reason. BLAST technology can help bring the body into a calmer state.
Buzzies technology is designed to work for anyone, but has been shown to be especially beneficial for gifted children or those with autism or ADHD, working professionals, First Responders, and parents who want a cost-effective solution to help diminish stress in real-time.
Buzzies are worn on the right and left side of the body, but do not need to be touching skin to work. Wearers use the Buzzies App to turn on the vibrating units and choose one of the six pre-sets for sleep, focus, cravings, calm, performance or anger. Individual settings can also be easily customized.
Buzzies are available for purchase at http://www.buzzies.com. A set costs $239 and includes two Buzzies devices (one for each side of the body), charger, charging cables, clips and watchband attachments.
About The Touchpoint Solution
Neuropsychologist Dr. Amy Serin and child advocate Vicki Mayo founded The Touchpoint Solution in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin used quantitative electroencephalogram data, existing neuroscientific research, and archival data to quantify significant brain changes after just seconds of use. Dr. Serin recognized that this method was too powerful a treatment to be confined to doctors' offices due to its effectiveness and simplicity and partnered with long-time friend and child advocate Vicki Mayo to bring the Buzzies to the world. For more information please visit http://www.thetouchpointsolution.com
Buzzies are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. They can be worn on both wrists or can be placed in more discrete locations, such as socks, pockets, etc. Buzzies need to be worn on both the right and left side of the body to be effective. Buzzies officially launched to the public in December 2016 and are available to purchase online at http://www.buzzies.com for $239.
Militech - The TouchPoint Solution™ Launches 2nd Wearable Tech Product in 6 Months
It’s not fair to confine this technology to a doctor’s office. That was the main reason why I created TouchPoints™ and feel TouchPoints™ basic can impact even more people by making it more affordable and accessible to all.
Scottsdale, Arizona (PRWEB) June 05, 2017
If there is one common factor afflicting this world, it’s stress. From increasing intrapersonal hostility to critically impairing the immune system, there is no debate over the detrimental consequences of stress. Since the launch of its premier neuroscientific stress-hacking wearable device, TouchPoints™ original (formally known as Buzzies), Scottsdale-based company The Touchpoint Solution™ has committed itself to shifting this power dynamic back into the hands of its users, empowering them to diminish up to 71% of their stress in just 30 seconds. Now, just six months after that initial campaign, the TouchPoint™ team has introduced its second wearable tech product, the widely anticipated TouchPoints™ basic, via an Indiegogo campaign on June 5th.
TouchPoints™ basic were designed with the user in mind, offering customers a streamlined model of the original stress-busting TouchPoint™ devices, perfect for customers looking for affordable, effective, fast-acting stress relief.
Similar to its first wearable tech product, TouchPoints™ original, TouchPoints™ basic use BLAST (Bi-lateral Alternating Stimulation Delivered Tactile) technology by emitting gentle, alternating vibrations to reroute the body’s stress-driven fight, flight, or freeze (F3) response and restore the nervous system to its normal functions, allowing users to think clearly and experience calm. The new devices come in a variety of fun, stylish colors, and operate independently of an app, making them ideal for users searching for powerful stress relief that is easily incorporated into everyday life.
“I’m a true believer of giving access to neuroscientific discoveries to everyone in need,” explained Dr. Serin, Ph.D., TouchPoint™ Chief Science Officer and Co-Founder. “It’s not fair to confine this technology to a doctor’s office. That was the main reason why I created TouchPoints™ and feel TouchPoints™ basic can impact even more people by making it more affordable and accessible to all.”
Based on the already successful product TouchPoints™ original, this new version is designed to relieve stress and anxiety, as well as improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload, and promote more restful sleep.
TouchPoints™ basic are available to preorder starting at $99 at https://igg.me/at/touchpoints.
A set includes two TouchPoint™ devices (one for each side of the body) as well as charging cables, and clips for attaching the devices to clothes. Additional accessories, including colorful wristbands, are available for purchase separately.
Visit the TouchPoint Solution’s™ media page for more information (https://thetouchpointsolution.com/a/press-kit)
About The Touchpoint Solution™
Neuropsychologist Amy Serin, Ph.D., and child advocate Vicki Mayo founded The Touchpoint Solution™ in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin recognized that this method was too powerful to be confined to doctors’ offices and partnered with long-time friend and entrepreneur Vicki Mayo to bring TouchPoints™ to the world.
About TouchPoints™ basic
TouchPoints™ basic are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and promote more restful sleep. They come in a set to be worn on both the right and left side of the body, on wrists or in discrete locations such as in the hands, socks or pockets. TouchPoints™ basic are available to preorder starting at $99 at https://igg.me/at/touchpoints.
TouchPoints™ are a neuroscientific lifestyle device. They are not a substitute for medical treatment nor are they intended to cure any medical condition.
TechDigg - Touchpoint Invents Two Little Squares That Reduce Stress and Help You Focus
For thosethat whosuffer with anxiety, nervousness, or even have trouble sleeping due to night terrors, there hasn’t really been a resource or aid to help with these conditions. We’ve tried medications, counseling, and other avenues, but nothing really worked. Now, however, a new system fromThe TouchPoint Solutions™seems to be the type of gadgets we’ve all been waiting for.
According to the company’s website, “TouchPoints™ are a non-iInvasive, wearable device that uses patent pending neuroscience to relieve stress in as little as 30 seconds.”
The wearable gives us a way to relieve stress and allow better focus during times in which we feel anxious. It’s super discreet and can either be worn on your wrist or placed in your pocket, as it works the same either way. The company stands by their statement that by using the devicefor as little asjust5 minutes a day, you can increase your overall performance and focus.
How does it work?
TouchPoints™ original is very easy to set up, which makes it ideal for users of all ages and technological savviness. The wearable itself just straps onto your wrist with ease, so it’s very simple to begin using.TouchPoints can also be worn in pockets, socks, or tank top straps. The wearables correspond with a smartphone app that allows the user to take advantage of multiple types of settings.
Through the app, you can choose one of six preset options that each have a particular center of attention: sleep, focus, craving, calm, performance, and anger. If none of these meet your individual needs, you can also set custom levels for frequency, intensity and overlap.
When you feel stressed or anxious, just simply turn the TouchPoints™ on and the you will feel a gentle bilateral vibration. press the button on either device and the signal is sent. “TouchPoints™ use BLAST technology transferring alternating vibrations to alter the body’s Fight, Flight or Freeze (F3) response to stress and anxiety and to restore homeostatic nervous system functioning, allowing you to think clearly and experience calm,”says the company.
Thecompany TouchPoint Solution™ has also begun manufacturing another generation of the device,TouchPoints™ basic. Thebasicversion still gets the job done by sending signals to help you stay calm and focused, but without having to use an app. The idea behind this version was to give those without constant access to a smartphone the same opportunity to use the gadget in the exact same way someone would be able to take advantage of the original version.
You can also choose from a range of colors for yourTouchPoints™ basicwearable – Fuschia Pink, Marine Green, Cornflower Blue, or Graphite Gray – whereas the TouchPoints™ originalcomes in Black only.
Who came up with TouchPoints™ and why?
I had the opportunity to speak with the co-founders of TouchPoints™, Dr. Amy Serin and Vicki Mayo to understand more about where the idea came from, how it came to fruition, and more. These two very inspiring ladies were more than happy to answer anyquestions I had.
What prompted you to develop such a product?
Serin: “I was aneuro psychologist for a decade and saw many patients without access to the things they needed. It was not fair to confine a device like this todoctors’ offices when we could allow open access for all. Stress is the culprit of our everyday lives and TouchPoints™ helps handle it.”
Mayo: “My daughter suffered from night terrors and after using TouchPoints™, she was able to sleep through the night and wake up without feeling cranky or tired. I told Dr. Serin about it and we began thinking of ways to get this type of device out to others who need it.”
Who is your target consumer and why?
Mayo: “Everyone. Anyone who suffers from stress, lack of focus, or anxiety.”
What kind of feedback have you received from consumers so far?
Serin: “Executives and professionals use to TouchPoints™ to improve performance, enable better sleep, and to calm down from anger and irritation in certain work situations. Moms use them for themselves and their children. They even share with friends who need it. Anesthesiologists, EMTs and other medical professionals also use the device on patients to help them overcome anxiety and stress.”
What do you say to those who are skeptical?
Serin: “First, I say ‘Thank you.’ I then urge them to read the research behind TouchPoints™.This isn’t newtechnology; it’s been used for decades. If you have a solid base of scientific data and proven use, then you have something good – and we know that. The device is non-invasive and if they just try it out they will see a difference in hope they feel and cope with stress.”
During research trials for TouchPoints™,71% of people saw a reduction in stress within the first 30 seconds.
Do you plan to further develop TouchPoints™?
Mayo: “TouchPoints™ originalwill see a few upgrades and wewilldevelop it further.In addition to the existing presettings for sleep, calm, optimizing performance, users will see a new analytics dashboard for easier navigation on the app.We are also working on a less expensive version that doesn’t need an app to work. On June 5, the TouchPoint™ basicIndiegogo campaign will launch.”
You can check out the Indiegogo campaign for TouchPoints™ basic here.
What’s next forThe TouchPoint Solution™?
Serin and Mayo have not just developed devices that can help us through everyday stressful situations, but they also work hard behind-the-scenes to create a more inclusive world around them.
Their company has set up a scholarship fund to help those who cannot afford access to TouchPoints™ be able to receive them and to tell their own stories of how the device is able to change their lives. To apply visit the website at ilovetouchpoints.com and fill out the simple application.
The company also helps people with disabilities be able to work by hiring them ontoThe TouchPoint Solution™ staff. For instance, every one of the TouchPoint™packages are filled and shipped by people who are legally blind. The ladies claim this is just one way the company tries to implement more ‘conscious capitalism.’
Here at TechDigg, we are inspired by more than just this really awesome gadget. The story of how TouchPoints™ came to be, the masterminds behind the project, and the upcoming devices and features that will help so many more people gain access to this gadget are all part of this great big world of innovation and passion. We are excited to see how TouchPoints™ grow and touch those who have been waiting so long for a device like this. You can check out the TouchPoints™ story and more for yourselfhere.
You can also support this awesome device on their IndieGOGO page here
PRWeb - The TouchPoint Solution Announces Lifestyle Product Rebrand
The company’s popular wearable technology will be renamed “TouchPoints” to better align with customer feedback and experience
Scottsdale, Arizona (PRWEB) June 01, 2017
Following a highly successful Kickstarter campaign and user feedback period, The TouchPoint Solution has announced the company will rename its leading neuroscience lifestyle product to “TouchPoints,” formerly called “Buzzies.” The updated name aims to more accurately describe the non-invasive wearable devices, enabling consumers who are exploring the product to better understand how the technology works, and ultimately, begin their own journey toward stress relief.
Sold as a set of wearable devices, TouchPoints use BLAST (Bi-lateral Alternating Stimulation Delivered Tactile) technology that transfers alternating vibrations to alter the body’s stress-driven Fight, Flight or Freeze (F3) response and restore homeostatic nervous system functioning, allowing users to think clearly and experience calm.
“Dr. Amy Serin and I started this company just over 18 months ago with one goal: Helping reduce stress in people’s lives,” said Vicki Mayo, CEO and Co-Founder of The TouchPoint Solution. “Today, there are over 5,000 TouchPoint devices worldwide accomplishing that mission and improving people’s lives. To reach more people, however, we wanted the product’s name to line up with what consumers understood it to do, who it was for, and how it would work – an insight our current customers helped to uncover.”
Customers who purchased the patent-pending technology devices since December’s launch have reported that just 30 seconds of using the product can reduce stress by up to 71 percent. They also shared that they were pleasantly surprised by the positive experience using the devices – the product’s name created initial confusion in their minds about how it might work (such as shocking or loud “buzzing” sounds), and who it might be meant for (children versus adults). Once they tested the product and realized its effective simplicity, they wanted to make sure others knew.
“Our customers are our best source of inspiration for the work we do,” said Amy Serin, PhD, Chief Science Officer and Co-Founder. “It’s only natural, then, that we would make their feedback and comments so integral into our business. In addition to this name update, we will continue to listen to user feedback to help evolve neuroscience technology and products that help people relieve stress and improve their lives.”
TouchPoints are available for purchase at http://www.TheTouchPointSolution.com. A set costs $240 and includes two TouchPoint devices (one for each side of the body) as well as charging cables, with additional accessories, such as colorful wristbands, available separately.
The TouchPoint Solution’s second product, TouchPoints Basic, will be launched via Indiegogo in later this year, bringing a lower-cost model of the devices to market for customers looking for a simple way to reduce stress.
For more information, visit http://www.TheTouchPointSolution.com.
About The Touchpoint Solution
Neuropsychologist Amy Serin, PhD, and child advocate Vicki Mayo founded The Touchpoint Solution in late 2015 with the mission of bringing relief to the millions of people who suffer from stress and anxiety. Over the last decade, Dr. Serin’s work in therapy and neuroscience led to the discovery that a component of successful PTSD treatment could be used as a stand-alone product for a range of individuals whose stress and intensities hamper performance, relaxation, sleep, and their ability to cope with sensory stimuli. Dr. Serin recognized that this method was too powerful to be confined to doctors' offices and partnered with long-time friend and entrepreneur Vicki Mayo to bring TouchPoints to the world. For more information, please visit https://thetouchpointsolution.com.
TouchPoints are non-invasive, wearable devices that use patent-pending neuroscience technology to relieve stress and anxiety, improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. They come in a set to be worn on both the right and left side of the body, on wrists or in discrete locations such as in the hands, socks or pockets. TouchPoints are available to purchase online at TheTouchPointSolution.com for $240.
TouchPoints are a neuroscientific lifestyle device. They are not a substitute for medical treatment nor are they intended to cure any medical condition.
For the original version on PRWeb visit: http://www.prweb.com/releases/2017/06/prweb14385986.htm
The Arizona Republic - Scottsdale entrepreneurs place stress relief in the palm of your hand
The Arizona Republic - Scottsdale entrepreneurs place stress relief in the palm of your hand - By Georgeann Yara
It all started with two phone calls between friends in 2015. The first was out of desperation and helplessness. The second arose from gratitude and joy.
Vicki Mayo’s daughter was experiencing vivid night terrors from which Mayo could not wake her. And Mayo needed help.
“For parents, this is one of the most terrifying things ever. Your child is screaming, thrashing … and you can’t wake them up,” Mayo said.
She called her friend Dr. Amy Serin, a neuropsychologist and founder of the Serin Center in Peoria, and asked her for advice. This was call No. 1.
Serin had harnessed a certain technology into a handheld device but wasn’t sure how it could be used. She was researching the impact of stress on children and was working to provide a solution. This device was the result of her work at that time. Serin suggested Mayo give it to her daughter during an episode.
Mayo did. It worked. Her daughter was able to calm down and go back to sleep. The next morning, she was in a great mood — which, Mayo said, never happened after a rough night.
The happy second call came from Mayo the next day.
“I called Amy and said, ‘What was that voodoo magic you gave me and what are you doing about it?’ ” recalled Mayo, a career entrepreneur.
'This is something everyone needs'
Together, they came up with a response to that question and formed the Touchpoint Solution, a company that produces an advanced version of the original device called Touch Points — a pair of lightweight squares that can be worn, held or clipped onto clothing. They send vibrations that the company says disengage the body’s instinctive "fight or flight" response to stress. They operate using bilateral stimulation, which means they must be worn on both sides of the body — the arms, socks, pockets, bra straps, etc. — to allow the vibrations to travel across the body, Mayo explained.
Mayo and Serin hired an engineer and worked on the product, which was formerly known as Buzzies, before introducing it into the market in 2016. The $240 price tag includes a set of Touch Points and the app that makes them work.
More than 5,000 Touch Points have been sold as of March, generating more than $750,000 in sales, Mayo said. They are sold through the website to customers in the U.S, Australia, Canada and the United Kingdom. They sell out quickly; in fact, the company went through a six-week dry spell during which it had several thousand requests on the wait list, Mayo said.
“It’s been a whirlwind because this is something everyone needs,” she said.
Mayo may be right. According to the American Institute of Stress, 77 percent of people regularly experience physical symptoms caused by stress, and 73 percent report experiencing psychological symptoms caused by stress. Forty-eight percent say they lie awake at night due to stress.
Company feedback indicates that 71 percent of Touch Points users report a stress reduction after using them for 30 seconds, Mayo said. Medical research shows similar results. Mayo and Serin have run tests on users experiencing stress and used a brain scan, quantitative electroencephalogram (QEEG), to measure the impact of Touch Points. The scan shows a 90 percent reduction in beta waves after 30 seconds, according to company data.
These results indicate it’s not a gimmick or placebo effect, Mayo explains.
“It’s not just a product. It’s a fundamental change in how we treat stress. It’s so life-changing,” she said.
Clients include people with sleep difficulties, first responders, people with stressful occupations and executives. Some are companies that use them in their general wellness plans. School districts have also purchased them. A call-center company reported that its agents’ ratings increased after using them, Mayo said.
Clients have found non-professional benefits, too. Mayo mentioned moms who use them while having morning coffee to get centered, give them to screaming kids in the car on the way to or from school and even hand them to husbands to diffuse potential arguments.
“This is the culture of instant everything. Most don’t have the time to do yoga, meditate and be mindful. They need instant stress relief,” Mayo said.
Making an impact
As a vice president of an international technology company who’s always on the go, Joe DePalo rarely has the time to hit a yoga studio or do deep breathing in a quiet space for an hour when he’s in a tense situation or preparing for big meeting.
When yoga and meditation apps failed to help, someone told DePalo about Touch Points.
“Medications have side effects. I was looking for non-medicine, non-traditional solutions to manage the stress and anxiety that comes from life,” said DePalo, who recently relocated from Phoenix to Seattle.
He admitted he was skeptical at first. But after giving Touch Points a try, DePalo was convinced. He said it allows him to concentrate on a single thought and also break off an obsessive one, similar to when a song gets stuck in your head and you can’t stop it from playing. They have helped him improve focus, and he uses them to write presentations and puts them in his pockets before and during crucial meetings.
“I use it as a reinforcement in how I manage the day-to-day business and my job,” he said.
DePalo’s son uses them before baseball games, and his daughter held them for a few minutes to clear her mind before taking the SAT, he said. The whole family has experienced benefits, and so has DePalo in more than just his professional life.
“I use it at home. It’s helpful in setting a clear work-life balance. It’s my way of decompressing and eliminates the need for a drink or a walk,” he said. “It allows you to be in the moment with your family, kids and spouse.”
This technology is not new. Mayo explained that PTSD victims have been receiving similar therapies for decades. But that treatment has come with a $200- to $300-per-hour price tag that involves a trip to a therapist’s office.
“You don’t have to take time out of your day to do yoga, and you don’t have to take medications with side effects. You can do this and can keep talking to a friend or cooking dinner,” she said.
Touch Points are manufactured in the United States, with the majority done in Tempe. All packaging and shipping are done by blind employees. For each set of Touch Points that’s sold, Mayo and Serin donate a set to someone in need as part of their A Touch of Hope Scholarship program.
“We weren’t interested in making millions of dollars. I believe it is our greatest obligation to humanity to help others,” Mayo said. “It’s not about the money. It’s about how we can make an impact on society.”
The Touchpoint Solution
Interesting stat: Annual costs to employers in stress related health care and missed work totals $300 billion, according to the American Institute of Stress.
Details: 877-778-6824, thetouchpointsolution.com.
In Case You Missed it
It's been a busy month for the TouchPoint Solution! Our team has been hard at work preparing for the launch of TouchPoints basic in June, and people have taken notice. The Arizona Republic got exclusive insight into the neuroscience behind TouchPoints, and our co-founders sat down with Chrissy May from Spotlight on Arizona to talk about the TouchPoint Solution's founding. We also shared some exciting news about changes we're making to better serve you, our users. Read on to catch up with all of the growth we've made this month!
Georgeann Yara | The Arizona Republic
May 24, 2017
"According to the American Institute of Stress, 77 percent of people regularly experience physical symptoms caused by stress, and 73 percent report experiencing psychological symptoms caused by stress. Forty-eight percent say they lie awake at night due to stress.
Company feedback indicates that 71 percent of Touch Points users report a stress reduction after using them for 30 seconds, Mayo said. Medical research shows similar results. Mayo and Serin have run tests on users experiencing stress and used a brain scan, quantitative electroencephalogram (QEEG), to measure the impact of Touch Points. The scan shows a 90 percent reduction in beta waves after 30 seconds, according to company data."
Hayley Ringle | Phoenix Business Journal
May 17, 2017
North Valley Magazine - Not So Obvious Signs Your Child May Be Gifted
You may have heard “Every child is gifted in their own way,” — although certainly every child is special — this saying no longer holds up any more than saying “every child is tall in their own way.” When we measure giftedness, some children score higher in domains like abstract reasoning and mental control than others. Children who test in the top 1-10 percentile (depending on whose definition of giftedness is being considered) are gifted.
It is important to identify gifted children who may need specialized education and differential parenting to account for their differences. And while private IQ testing can make the determination, here are some other not so obvious signs your child may be gifted.
- They can exhaust you with questions
Show me a child who absorbs concepts like a sponge and asks a million questions about it and I’ll show you a parent who is exhausted at the end of the day! Many gifted children integrate concepts and show incessant curiosity. One 7-year-old gifted child watched a video on Bangladeshi children walking over bridges to get to school and said: “well at least they don’t have to travel on that treacherous road that’s in Bangladesh to get there.” This was followed by about 30 questions about the road conditions in the country in general, and what the school might actually be like.
- In earlier grades, they may not start off knowing more, but they don’t need as much repetition to learn
Kids whose parents emphasized early learning might appear gifted in early grades, but these differences may be a factor of exposure and may wash out over time. If a kindergartener starts school knowing a lot of math facts, I’m not going to assume that child is gifted. It’s the abstract reasoning that is the key. Observe the children who say “yeah, I got it” or “yeah, I know” when they’ve learned something and don’t need repetition that other children need to retain it. Making gifted children show their work or copy things over and over to learn when they’ve already mastered a concept is tedious and often unnecessary, and teachers should consider not wasting their time on repetition after they master a concept, which is often faster than you might think.
- They might have terrible executive functions
There are many reasons kids might be messy, hyperactive, or poor at planning and organizing tasks. However, there is some evidence that gifted children’s brains mature at a different pace than others and they may have poorer executive functions until around age 13. So if a child seems smart but is disorganized, don’t assume that means they aren’t gifted. The opposite may be true.
While school testing attempts to identify giftedness, these tests only correlate to the actual IQ tests. So if you think your child might be gifted, seeking private testing from a licensed neuropsychologist may give you a more definitive answer.
By: Dr. Amy Serin, Neuropsychologist & Co-Founder of The Touchpoint Solution
Arizona Health & Living feature - Cool Finds Product Guide - TouchPoints
13 Gift Ideas For The Go-Getter Gal
Is there a woman you know who is so busy that the holiday season is almost an inconvenience? For her, no ordinary gift will do as she hates clutter and non-functional devices. For her, one must pick the best of the best; items that multitask and offer unique benefits that she never even knew her life needed .
Here, 13 of our favorite gift ideas for the ultimate business-savvy go-getter gal, the woman on the go who barely has time to read this guide.
Buzzies ($259) is the latest wearable device that is changing busy and stressed out people’s lives through a little buzz. Created by two high powered women – neuropsychologist Dr. Amy Serin and co-founder Vicki Mayo, Buzzies, a non-invasive, wearable device that uses patent-pending neuroscience to not only relieve stress and anxiety, but also improve focus, reduce cravings, improve performance, manage anger, reduce sensory overload and better enable sleep. Wear it for 15 min or less per day – it can be worn as a watch or hide in your pocket, bra strap or sock.
The Huffington Post - Attention Moms: 8 Things You Need To Stop Stressing About ASAP
Planning a wedding? Stressful. Writing a thesis for your master’s degree? Very stressful. Being a parent? Crazy, out of this world, off the charts stressful. From helicopter moms to free range moms, breast or bottle moms, Type A moms to hipster moms, parenting styles may not be in sync, but they do have one thing in common. Stress. So what’s causing all of this mom stress?
Here’s an idea. Let’s take two complete strangers (whose only thing in common is that their kids are the same age) make them hang out and endure awkward small talk while they watch their kids play and silently countdown the seconds until it’s acceptable to figure out a reason to leave. Pair that with the fact that you have no clue if the kids are going to be singing Kumbaya or duking it out Hunger Games style. That’s just a recipe for stress. A Stressicpe! Yeah, I went there.
Feeding Your Kids
At a minimum you are responsible for your kids’ three basic needs: food, shelter and clothing. The stress begins the first few hours after you pop out your kid. Will she latch?! Is he getting enough? Then they start experimenting with pureed food that they either love, throw at you or respond with a face that looks like you just gave them a bowl of dog poop. Then bring on the solid “people” food where you spend half the mealtime cutting food into tiny pieces and the other half worrying that your kid will choke on those tiny pieces. Next, comes the wonderful phase when they can totally feed themselves but deem everything “icky.” Followed by the phase where they’ll only eat three things. And there’s that phase when they won’t STOP eating and you can’t keep up. Of course, there will probably be some phase where they decide to be a vegetarian, a pescatarian, a freaking cereal-etarian. Spoiler alert, when it comes to feeding your kids, there will always be a phase. And it will never be fun.
I blame Pinterest for this one. Back in the day, it was simple. A costume and a pumpkin for Halloween. A tree and some red and green decorations for Christmas. Candy and a couple of hidden eggs for Easter. Not overly challenging, holiday prep was no biggie. But now, God help us, it’s like each and EVERY holiday takes two weeks of planning, $452 of craft supplies and a whole lot of magic (aka countless extra tasks for moms). Super elaborate Elf on the Shelf tableaus, amazingly intricate, practically professionally constructed Valentine’s mailboxes, Leprechaun traps for St. Patrick’s day?! Seriously, where does it end?
Remember when you were pregnant and you signed up for every single weekly pregnancy update email you could find? Yeah, me too. Then you have your baby and never unsubscribe and still receive 30 weekly updates with headlines like “7 things your baby MUST be doing by 12 months.” Then you click on the link and then freak out that your child has their own development timeline and isn’t deemed “on track.” Stresssssful. Look, I get it, it is important to make sure your child is hitting certain developmental goals and getting them the proper help if they need it. But, come on, how about a little wiggle room on these mandatory “milestones.”
Bedtime is one of those things that looks so nice in the movies. Wrapping a happy, freshly bathed child in a fluffy towel, snuggling up and reading their favorite fairy tale and finally kissing them on the forehead while they gently drift to sleep with a smile on their face. Sometimes (in movies) the bedtime routine is so truly magical that parents need to tip-toe into their sleeping child’s room just to get one more look. And that’s exactly how bedtime happens...in the universe where money grows on trees, pigs fly and an all-carbs all-the-time diet exists. Here on earth, not so much. In reality, bathtime involves 18 “required” bath toys and soaking wet floors. Story time takes approximately 90 minutes, seven books and a zillion questions. And going into my kid’s room once I FINALLY get them to sleep? I would rather walk on hot coals while juggling and listening to “the song that never ends” on repeat.
Being a “Good” Mom
So here’s a fun topic. I need to take a deep breath, sip some wine and clip on my Buzzies before I even get started on this one. It used to be simple to be considered a good mom. If you loved your kids and took care of their basic needs, you were deemed a good mom. These days it’s not so simple. Soooo much is expected of modern day moms that the qualities that made you a good mom 50 years ago are considered just the bare minimum in our society. Sure you love, feed and bathe your kids, BUT...have you started teaching them French? Did you triple check and make sure that their lunch is all natural, non-GMO, organic, and perfectly well rounded? Have you become a childhood sleep expert to ensure you selected the correct bedtime? Are the toys your kid is playing with appropriate for their blood type and zodiac sign?? The standards that society and we as moms hold ourselves to is INSANE. Some nights I keep myself up with thoughts of motherhood mediocrity whirling through my brain. Enough is enough. Being a “good” mom is easy. Just love your kids with everything you have and there you have it, you’re a good mom.
What’s that word that means a spotlessly clean house that kids live in? Oh yeah, there is no word for it because it’s not something that exists. It’s not like my house is never clean. It is, for about 48 seconds until it begins the descent towards crumb, clutter and chaos again. Here’s the thing, trying to keep your house spic and span when you have little kids is like standing in the middle of a thunderstorm and trying not to get wet. Not happening. Do what you can to make sure your house doesn’t look like it should be on an episode of Hoarders, but realize that until your kids are out of the house, crumbs are inevitable, laundry will be piled up and don’t be surprised if you find tiny plastic toys hidden between your sheets.
Screwing Your Kid Up
Magazines aren’t the only thing that’s got a lot of issues. Parents got ‘em too! Try as you may to avoid it, there will be countless times that you worry that your own issues are going to screw up your kids. You can spend your life stressing that your issues and not so great decisions will have some detrimental lifelong effect on your child. Guess what? They probably will. But you know what else will have a lifelong effect on your kid? All the good things you do, all the positive traits they inherited and the amazing gems of parental wisdom that you will pass along. So just chill, it will all even out.
Stress has pretty much become synonymous with motherhood. There’s really no way around it, but there are ways to cope. Have that glass of wine, do the 90-minute yoga class, grab your Buzzies or even marathon three seasons of that Netflix show you’ve been dying to see. Just try to take a second to breathe and remember, you’re NOT the only one who sometimes wonders if you’re too old to run away.
AZ Family - Valley psychologist creates wearable tech to reduce stress
PEORIA (CRONKITE) – Paradise Valley neuropsychologist Dr. Amy Serin believes she’s found a new way to help people deal with stress and anxiety.
Serin created a small device named Buzzies that you can wear on your wrists or in your pockets. Buzzies send signals to the brain and these signals help change the way information is processed, she said.
She uses something called bilateral alternating stimulation delivered tactile treatment, otherwise known as BLAST.
“This is a technology that has been used in certain types of treatments in the last few decades,” she said. “What I did that was new, was improve some of the technology, the waveform, the delivery method to give access to people outside of doctor’s offices.”
BLAST inhibits stress responses and enhances memory recognition. This treatment is especially helpful for people who suffer from post-traumatic stress disorder, obsessive-compulsive disorder, stress and anxiety and sleeping disorders, she said.
“Our ultimate goal with Buzzies is to change group dynamics and create global change,” Serin said. “When people are self-regulating, when people aren’t stressed out, they perform better. They make better decisions. They sleep better. Their overall health is better.”
Anxiety disorders are the most common mental health illness in the U.S. According to the Anxiety and Depression Association of America, nearly 18 percent of the population is affected.
Peoria residents Jennifer Childress and her two daughters Caitlin, 10, and Cora, 8, have been searching for a solution to help ease daily stresses.
“The biggest challenge that both my daughters face is anxiety,” Childress said.
The family has tried treatments such as neurofeedback and Eye Movement Desensitization and Reprocessing (EDMR) therapy, but they said Buzzies has made an improvement in their daily life.
“The (other) therapies help, but there’s always the day-to-day crisis moments where you need that help,” Childress said.
Caitlin said Buzzies help her stay on track and provides a calming sensation.
“Most of the time, I’m just kind of worried about everyday homework, what’s going to happen tomorrow, how kids are going to react to something and just kinda worked up over nothing,” Caitlin said.
The product has only been on the market since December, and it does have its skeptics.
On Reddit, a popular message board, one user asked whether anybody had used the device. Other users voiced concerns: “Looking at their website, it looks like a load of snake oil. There are some papers on the site, but they don’t appear to be published by any peer-reviewed journal.”
Melissa DiGianfilippo, a spokeswoman for the company, said they are pursuing peer review, but it takes about two years. She added that the company has collaborated with universities to conduct more research.
The product does appear to have early support. Its Kickstarter campaign started with a goal of $15,000, but it has raised more than $76,000.
Since its debut, Serin has made some improvements. She made them quieter, enabled them to work with Bluetooth technology and designed them so they can be controlled through a phone application.
Serin said she’s also given scholarships to people who can’t afford the device and will continue to do so.
Buzzies cost $239 on its website. More than 2,000 units have been sold.
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